From the Site
Who Is AG Club?
August 5, 2021
Meet the alternative rap collective with no ceilings.
Luz Invites Gratitude and Love Into Life's Simpler Moments on "permanent +1"
August 5, 2021
Luz's latest track embraces the quiet, unspoken moments that reaffirm love.
Michi Delivers on the Empowering and Sultry "Talk Big"
August 5, 2021
"Some people can just be trash, and 'Talk Big' is my moment to check them in the most cheeky way possible."
BLACKSTARKIDS Deliver a Y2K-Era Earworm With "Juno"
August 5, 2021
"Juno" speaks to a youthful malaise, the aimless feeling of trying your best to hold on to your childhood in the face of growing up.
Holly Humberstone Releases "Please Don't Leave Just Yet," Announces 'The Walls Are Way Too Thin' EP
August 4, 2021
The new single is co-written and co-produced by The 1975's Matty Healy.
Ill Peach Breaks Down Their Debut EP 'Excuse Us While We Find Our Minds'
August 4, 2021
"No preconception behind it. Just guttural... it's all very colorful and raw to us."
Making Tyler, the Creator His Brown Sugar Salmon
August 3, 2021
This one is dedicated to Tyler Baudelaire.
Dermot Kennedy Pens a Letter to Those in Search of "Better Days"
August 3, 2021
"... something better is always waiting for us on the other side."
Bickle Distinguishes Himself on the Left-of-Center "Talk Words"
August 3, 2021
Bickle is an artist who defies conventions with an infectious fervor.
Ingrid Andress and Sam Hunt Contemplate Another Round on "Wishful Drinking"
August 3, 2021
Andress perseveres in her mission to create authentic country music that is inviting and relatable to all.
![Troi Irons Is Reviving Alternative Rock with Electrifying "Strangers" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/troi-irons-ones-to-watch.png)
Troi Irons Is Reviving Alternative Rock with Electrifying "Strangers" [PREMIERE]
March 7, 2019
Influenced by Alanis Morissette, The Dead Weather, and Shirley Manson, Irons is pushing for an innovative renaissance of genre-bending rock.
Still Woozy's "Lava" Is an Infectious Post-Genre Groove, But What's New?
April 5, 2019
Do not even bother wasting your time trying to classify Still Woozy.
![Jon Vinyl and Tash Paint a Soulful Haze on "Euphemism" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Tash and Jon_1557522488.jpg)
Jon Vinyl and Tash Paint a Soulful Haze on "Euphemism" Visual [PREMIERE]
May 10, 2019
Get lost in the soulful haze that is the "Euphemism" music video
![DAVIE Brings Forth the "Flavor" in Self-Directed Music Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/DAVIE-ones-to-watch-2_1557860336.jpeg)
DAVIE Brings Forth the "Flavor" in Self-Directed Music Video [PREMIERE]
May 14, 2019
Today, DAVIE has proven that he is more than just a luscious voice but an artist and visionary, coming into his own while sparing no "Flavor" in the process.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
flor Delivers Another Dark Alt-Pop Banger With "money"
August 1, 2019
The new track provides an auditory experience that might be comparable to climbing Mount Everest.
bbno$'s 'good luck have fun' Will Have You Wishing You Could Stay
October 29, 2020
<i>good luck have fun</i> is the perfect dose of lyrical levity and heavy, hard-hitting rhythms.
Benny Bellson Makes a Momentous Introduction with His Debut "Wasteful Games"
March 1, 2021
The California native Benny Bellson reinterprets influential sounds from artists such as Gorillaz and alt-j for a contemporary audience.
![RBTS WIN Present a Dazzling View on Love With "Gold Beamer" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/RBTS-WIN-gold-beamer_1633449946.jpg)
RBTS WIN Present a Dazzling View on Love With "Gold Beamer" [Premiere + Q&A]
October 5, 2021
"Our goal is just constant creative output from here until forever."
KDVSGOLIATH Proves Himself London's Best-Kept Secret on "Sad."
July 8, 2021
"Sad." sees the rising London artist make good on his alternative promise.