From the Site
Who Is AG Club?
August 5, 2021
Meet the alternative rap collective with no ceilings.
Luz Invites Gratitude and Love Into Life's Simpler Moments on "permanent +1"
August 5, 2021
Luz's latest track embraces the quiet, unspoken moments that reaffirm love.
Michi Delivers on the Empowering and Sultry "Talk Big"
August 5, 2021
"Some people can just be trash, and 'Talk Big' is my moment to check them in the most cheeky way possible."
BLACKSTARKIDS Deliver a Y2K-Era Earworm With "Juno"
August 5, 2021
"Juno" speaks to a youthful malaise, the aimless feeling of trying your best to hold on to your childhood in the face of growing up.
Holly Humberstone Releases "Please Don't Leave Just Yet," Announces 'The Walls Are Way Too Thin' EP
August 4, 2021
The new single is co-written and co-produced by The 1975's Matty Healy.
Ill Peach Breaks Down Their Debut EP 'Excuse Us While We Find Our Minds'
August 4, 2021
"No preconception behind it. Just guttural... it's all very colorful and raw to us."
Making Tyler, the Creator His Brown Sugar Salmon
August 3, 2021
This one is dedicated to Tyler Baudelaire.
Dermot Kennedy Pens a Letter to Those in Search of "Better Days"
August 3, 2021
"... something better is always waiting for us on the other side."
Bickle Distinguishes Himself on the Left-of-Center "Talk Words"
August 3, 2021
Bickle is an artist who defies conventions with an infectious fervor.
Ingrid Andress and Sam Hunt Contemplate Another Round on "Wishful Drinking"
August 3, 2021
Andress perseveres in her mission to create authentic country music that is inviting and relatable to all.
Tate McRae and Ali Gatie Pour Out Heartbreak in Melancholic Video for "Lie to Me"
October 16, 2020
Tate McRae and Ali Gatie have collaborated on a new song lamenting the heartbreak of a relationship betrayed.
Lexi Jayde is the "Oldest Teenager"
July 29, 2020
With her new single, "Oldest Teenager," Lexi Jayde describes feeling out of place with regards to her own bodily age of 17 years old.
![Slow Pulp: From Playgrounds to Playing Crowds [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/slow-pulp-ones-to-watch-crop_1564535013.jpg)
Slow Pulp: From Playgrounds to Playing Crowds [NEW ARTIST DISCOVERY]
July 31, 2019
Dive headfirst into Slow Pulp, a dark musical aesthetic with a nightlight of hope that sounds similar to the way red wine tastes.
'Happy Endings With An Asterisk' Is a Brilliant Showcasing of AUGUST 08′s Versatility
August 12, 2019
Though classified as a contemporary R&B artist, AUGUST 08 continues to blur the lines of what it means to be a "traditional" singer in the genre.
![Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aura-ones-to-watch_1571351882.jpeg)
Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]
October 17, 2019
Au/Ra may be the only artist we know who can speak Elvish.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Who Is Maisie Peters?
September 15, 2021
We rang up Maisie to get to know the artist behind the heartfelt, anthemic music.
Electronic Pop Duo X Lovers Yearns For Love in "Colder When It Rains" Video
May 7, 2019
"It's not specifically about an ex, 'cause I never dated the girl. But it's about someone I just really deeply cared about and kinda fucked up the relationship with."
Freya Ridings Finds Redemption After Heartbreak With "Castles"
May 31, 2019
You wouldn't want to sleep on a pop artist whose earliest work has been praised by the likes of Florence Welch and Taylor Swift, would you?
King Princess' "For My Friends" Is a Beautiful Portrait of Platonic Love
March 21, 2022
"For My Friends" signals a new chapter for the breakout artist.