From the Site
![Boy Willows Finds Spiritual and Physical Healing on 'BANGS' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boy-willows-bangs_1632158509.jpg)
Boy Willows Finds Spiritual and Physical Healing on 'BANGS' [Q&A]
September 18, 2021
"Landon from a year ago would give anything to talk to Landon right now."
Whethan, ericdoa, and glaive Kick Off a New Era With "Think You Right"
September 17, 2021
Whethan, ercidoa, and glaive play by their own rules.
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Aaron Taos' 'Closure & Campari' Is the Break-up Guidebook You Were Looking For
September 17, 2021
'Closure & Campari' is a proudly pop examination of the aftermath of moving on.
![Meet Jex Nwalor, Your Next R&B Obsession [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jex-nwalor_1631895560.JPEG)
Meet Jex Nwalor, Your Next R&B Obsession [Premiere + Q&A]
September 17, 2021
The 18-year-old artist's debut single is finally here.
KayCyy's "ASTK!" Takes Us on the Trip of a Lifetime Ahead of His Debut Project
September 16, 2021
The Kanye West protegée is up next.
wolfacejoeyy Is Subverting Expectations With Each New Release
September 16, 2021
wolfacejoeyy refuses to be pigeonholed into a single sound or idea.
Meet Stef, the Nashville Artist Casting a Spell With Her Dark Pop Sound
September 16, 2021
When it comes to talent, Nashville's Stef is nothing short of a magician.
Who Is Maisie Peters?
September 15, 2021
We rang up Maisie to get to know the artist behind the heartfelt, anthemic music.
![OSTON Holds Up a Literal Mirror to Her Everyday Life in "Sour" Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oston-sour-video_1631725278.jpeg)
OSTON Holds Up a Literal Mirror to Her Everyday Life in "Sour" Visual [Premiere]
September 15, 2021
The new visual for "Sour" sees Oston opening up about deep-rooted insecurities.
Are Virtual Concerts the Future of Live Music? Omar Apollo Live From Paisley Park
November 3, 2020
Concerts and concert reviews look a lot different in 2020.
![Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ALLIEFINALS-38_1616773780.jpg)
Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]
March 26, 2021
Newcomer Haiva Ru has directed a beautiful homage to her halcyon coping tools: her best friends, a shared house she loved, and the backdrop of her town in the video for "Oh, But Lover"
Deb Never's "Disassociate" Is a Haunting Reflection on the Past Year
June 14, 2021
In her latest single, Never muses on substance abuse, growing older, and the fear of fading into nothingness.
BLACKSTARKIDS Deliver a Y2K-Era Earworm With "Juno"
August 5, 2021
"Juno" speaks to a youthful malaise, the aimless feeling of trying your best to hold on to your childhood in the face of growing up.
Baby and the Brain Break Down Their Rapturous Debut Album 'BrainBaby'
September 7, 2021
<i>BrainBaby</i> is a gossipy blur of angsty fun.
Alaina Castillo, Smino, LEISURE, and More Artists You Should Listen To | #NowWatching
August 14, 2020
The Best New Music Playlist by Ones To Watch.
Co-Stanza Wants You to Take a Leap of Faith in "Test the Water"
August 19, 2020
Co-Stanza has written a song overflowing with infectious positivity.
![JP Saxe Chats Overcoming Self-Doubt & Finding Joy at the Edge of Heartbreak [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP Saxe - otw_1600725668.jpg)
JP Saxe Chats Overcoming Self-Doubt & Finding Joy at the Edge of Heartbreak [Q&A]
September 21, 2020
We again had the profound opportunity to interview the sagacious creative on everything from his personal experience in pushing past demons of self doubt to advice on moving on from love lost.
Introducing Ones to Watch Aotearoa
October 8, 2020
There's a wealth of new music talent simmering in Aotearoa. Ones to Watch is here to show it off.
Colby Lafayette Re-lives His Misfit Days on "BUMPIN' 16's"
October 8, 2020
Blending genres like grunge, rock and hip-hop, Colby Lafayette is creating a unique sound of his own.