From the Site

L Devine Is Born Again on 'Near Life Experience Part Two'
September 23, 2021
L Devine is a pop star in the making.
Author:
Maxamillion Polo

'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Author:
Carter Fife

BLACKSTARKIDS Say "All Cops Are Bastards*" on Explosive New Single
September 23, 2021
"All Cops Are Bastards*" is punk in its truest form.
Author:
Maxamillion Polo

Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
Author:
Ruby Scott

ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
Author:
Maxamillion Polo

midwxst Is 'Back in Action'
September 22, 2021
<i>Back in Action</i> sees midwxst leveraging everything from digicore, hip-hop, and hyperpop to deliver a controlled bout of chaos.
Author:
Maxamillion Polo

FACESOUL Announces Debut Project 'YSRA' With the Captivating "All I Need"
September 22, 2021
FACESOUL's music is akin to spiritual healing.
Author:
Maxamillion Polo

carwash's 'soap water' Is a Brilliant Portrait of Fleeting Youth
September 20, 2021
soap water is music that calls to mind adolescent romance, indie rock of the '90s, and halcyon summer days.
Author:
Maxamillion Polo

Dijon's "Many Times" Is a Moment of Infectious Emotional Honesty
September 20, 2021
Dijon is making once-in-a-lifetime music.
Author:
Maxamillion Polo
![Safiyyah Gets Candid on the Slow-Burning "Let You In" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Safiyyah-let-you-in_1632154334.jpg)
Safiyyah Gets Candid on the Slow-Burning "Let You In" [Q&A]
September 20, 2021
Safiyyah is "a lil West London gal" creating music with a timeless edge.
Author:
DJ Connor
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Author:
Alissa Arunarsirakul

347aidan Takes an Unflinching Look at Loss on 'Chasing Harmony'
October 25, 2021
The breakout viral star examines grief, loss, mental health through a uniquely infectious lens.
Author:
Maxamillion Polo
Oliver Malcolm's "Helen" Is Cathartic, Contained Chaos
March 26, 2020
Malcolm is proving himself to be a different breed of artist.
Author:
Maxamillion Polo

little luna's "shift & go" Is a Mesmerizing Debut
October 2, 2020
Here we are at last, gifted with the beautifully mesmerizing debut single "shift & go" from new Alt-pop artist, little luna.
Author:
Paige MacDonald
![liily Is on the Verge of a DIY Rock Revolution [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/liily-ones-to-watch-4_1558477673.jpeg)
liily Is on the Verge of a DIY Rock Revolution [NEW ARTIST DISCOVERY]
May 21, 2019
There is a palpable carnal energy that comes with witnessing liily live.
Author:
Maxamillion Polo

Electronic Pop Duo X Lovers Yearns For Love in "Colder When It Rains" Video
May 7, 2019
"It's not specifically about an ex, 'cause I never dated the girl. But it's about someone I just really deeply cared about and kinda fucked up the relationship with."
Author:
Alyssa Yung

King Princess' "For My Friends" Is a Beautiful Portrait of Platonic Love
March 21, 2022
"For My Friends" signals a new chapter for the breakout artist.
Author:
Kelly Park

Melt Mars Unveils the Hazy, Lovelorn "Tainted Hearts"
July 19, 2022
“Tainted Hearts” gives warmth to the coldness of a love lost.
Author:
Jazmin Kylene
![Phil Good Interpretive Dances in Concrete Shoes in "Do You Ever?" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/phil-good-ones-to-watch_1572452419.jpg)
Phil Good Interpretive Dances in Concrete Shoes in "Do You Ever?" Video [Premiere]
October 30, 2019
Phil Good is certainly not here to mess around.
Author:
Alissa Arunarsirakul

BRELAND Proves Himself a Hitmaker With the Infectious "Horseride"
May 11, 2020
The rapidly rising country rap newcomer is no one-hit pony.
Author:
Maddy Quach