From the Site
Maggie Lindemann Is a Future Pop-Punk Icon and "She Knows It"
November 1, 2021
Lindemann is emerging as one of pop-punk's most subversive forces.
All FRENSHIP and Lauren Sanderson Want You to Do Is "Try"
November 1, 2021
Try" is a perfect example of FRENSHIP's clear craft.
Carlie Hanson Shaves Off Any and All Labels on the Deb Never-Assisted "Snot"
October 29, 2021
"I'm showing everyone that I can look however I want - no labels."
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KiNG MALA Says Fuck Fuck Boys on "Golden Retriever Boy"
October 29, 2021
"It's about betrayal and watching someone fall from the pedestal you put them on. It's also about fuck boys... fuck fuck boys."
Tebi Rex Plant Their Roots on the Emotional Journey 'It's Gonna Be Okay'
October 29, 2021
Broken into three parts, <i>It's Gonna Be Okay</i> lacks a true resolution but does not lack when it comes to emotional pathos.
Amelia Moore's "Sweet & Sour" Is Your Spooky Girl Fall Anthem
October 29, 2021
Hello, world. Meet the one and only Amelia Moore.
NOà‹P Enlists Emily Roberts For "Kids," an Infectious Call to Arms
October 29, 2021
Originally written after Trump's departure from the Paris Agreement, "Kids" tackles the weight of climate change.
Avry's "Petals" Is a Charming Ode to Unrequited Love
October 29, 2021
"I wrote the song after realizing I was much more in love with someone than they were in love with me."
![The F16s Ask the Burning Question: 'Is It Time to Eat the Rich Yet?' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-f16s-interview_1635441465.jpg)
The F16s Ask the Burning Question: 'Is It Time to Eat the Rich Yet?' [Q&A]
October 28, 2021
"We're just making what we think works for us. Everyone drapes their rhetoric in the throw of their choice."
BENEE Opens Up About Her Mental Health on "Doesn't Matter"
October 27, 2021
A dizzying cocktail of highs and lows builds the emotional undercurrent of BENEE's latest striking single.
ROLE MODEL Answers Questions While Painting a Pretty Picture | Lollapalooza 2022
August 11, 2022
We were lucky enough to sit down with ROLE MODEL at this year’s Lollapalooza for a one-on-one art lesson.
Why Virtual Reality May Be Our New Reality | Music and Its Digital Past, Present, and Future
July 1, 2020
Our digital future is much closer than we think.
![OSTON Serves A "Shrug" to the Vapid and Vain [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/OSTON-shrug_1587574982.jpg)
OSTON Serves A "Shrug" to the Vapid and Vain [Premiere]
April 22, 2020
"In the last year, I've learned that it's more fun being a dork than trying to fit in. Everyone is insecure!"
Juice WRLD, Cautious Clay, LoveLeo, and More Artists You Should Listen to Now | #NowWatching
April 24, 2020
The best new music playlist on Ones To Watch.
![Lauren Sanderson Accepts the Love She Deserves in "Frustrated" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lauren Sanderson - otw_1597435403.jpg)
Lauren Sanderson Accepts the Love She Deserves in "Frustrated" [Premiere]
August 13, 2020
Lauren Sanderson's new single "Frustrated" puts a moody hue on the alt-pop sound she does so well.
Baby Keem Packs a Punch With Double Singles "hooligan" and "sons and critics freestyle"
September 21, 2020
What's better than a new Baby Keem single? Two new Baby Keem singles.
![Brandon Bares His Soul on Debut EP 'Coming Clean' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brandon otw_1603504886.jpg)
Brandon Bares His Soul on Debut EP 'Coming Clean' [Q&A]
October 24, 2020
We caught up with Brandon to find out more about the process of writing 'Coming Clean,' releasing a debut project during COVID-19, and more.
BANKS' "Gimme" Reminds Us Why We Originally Fell in Love With the Dark Pop Star
April 29, 2019
The queen of dark pop returns with her first single in nearly three years.
![Girl Wilde's New Single Will Leave You "Probably Crying" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/girl-wilde-ones-to-watch-recropped_1561056679.JPG)
Girl Wilde's New Single Will Leave You "Probably Crying" [PREMIERE]
June 20, 2019
"'Probably Crying' is...a way of taking responsibility for what it means to be a happy and healthy person, and not blaming my own mess on my imperfect (yet beautiful) relationships or life circumstances."
Deaton Chris Anthony and UMI Link for the Bittersweet "Sonshine"
July 12, 2019
Deaton Chris Anthony is crafting some of the best retro-futuristic R&B out there.