From the Site

keshi Loses Himself in the Irresistible Passion of "Touch"
February 4, 2022
"Touch" is irresistible and leaves us begging for keshi's long-awaited debut album.
Author:
Maxamillion Polo

Lyn Lapid Ponders Life and Death on the Stirring "I Guess That Was Goodbye"
February 4, 2022
"I Guess That Was Goodbye" sees Lapid embarking on a masterfully composed, emotionally-charged journey.
Author:
Nathan Ahamed

Mallrat Enters a New Era With the Unapologetic "Your Love"
February 4, 2022
"Your Love" is a proclamation of passion and burning desire.
Author:
Kelly Park

Hope Tala's "Party Sickness" Is a Meme-Inspired Spring Anthem
February 3, 2022
"I wanted it to be an anthem for people who consider themselves to be the life and soul of the party."
Author:
Holly Alvarado

BENEE Announces New EP 'LYCHEE' With Sun-kissed Single "Beach Boy"
February 3, 2022
"'Beach Boy' is pure fantasy, set in LA. It's about being happy alone, but still wanting some love."
Author:
Tatum Van Dan

Wallows Whimsically Navigates Self-Induced Relationship Stress on "Especially You"
February 3, 2022
Wallows' undeniable strength lies in their penchant for delivering emotionally resonant themes packaged in irresistibly upbeat songs.
Author:
Dana Jacobs
Pom Pom Squad: A Journey From Packed Apartments to Packed Venues
February 3, 2022
Pom Pom Squad has an unapologetically outspoken vision for indie rock.
![Royal & the Serpent Poises the Uncomfortable Question: 'IF I DIED WOULD ANYONE CARE' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Royal-the-Serpent-interview-if-i-died-would-anyone-care_1643828034.jpeg)
Royal & the Serpent Poises the Uncomfortable Question: 'IF I DIED WOULD ANYONE CARE' [Q&A]
February 2, 2022
"I think the goal in this project specifically is to kill those parts of me - the parts that only care about what other people think about me and just want to be so well-liked."
Author:
Dana Jacobs

Bakar Ponders an Ideal Future on "NW3" Ahead of Debut Album
February 2, 2022
Bakar, in all aspects, represents a new class of artistry.
Author:
Holly Alvarado
![Elujay Crystalizes Two Years of Trial and Error on 'Circmvnt' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/elujay-circumvnt-interview_1643745724.png)
Elujay Crystalizes Two Years of Trial and Error on 'Circmvnt' [Q&A]
February 1, 2022
"It's just me telling my story, who I am, and what I went through."
Author:
DJ Connor

Yeat Cements Himself as Rap's Next Wave With '2 Alivë'
February 18, 2022
Yëat is thë rësult of contëmporary hip-hop's synthësis and subsëquënt mutation.
Author:
Carter Fife

Cuco's "Aura" Is a Hypnotic Bilingual Love Letter
July 11, 2022
"Aura" captures the magic of a love so powerful that it simply can’t be expressed in a single language.
Author:
Dillon Stave

Zaia Has an Ominous and Funk-Fueled Vision For Atlanta Rap
April 7, 2020
Zaia is conveying complex ideas in infectious refrains and melodies.
Author:
Tyler Borland

phem's "Sorry Mama" Will Have You Confessing Your Sins
December 10, 2019
phem enlists Machine Gun Kelly for a perfectly-scored confessional.
Author:
Bianca Brown

Baby Keem and Kendrick Lamar Illustrate Their "family ties" as Hip-Hop Royalty
August 27, 2021
If <i>DONDA</i> never arrives, "family ties" may just be hip-hop's greatest offering of the year.
Author:
Carter Fife
![Setlist.Fm Presents: Who Is Bane's World? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bane's-world-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Bane's World? [NEW ARTIST DISCOVERY]
March 6, 2019
Welcome to Bane's World, a place of dreamy musings and bedroom pop.
Author:
Asal Shahindoust

Kim Petras Has a Fun Night Out in "Blow It All"
May 10, 2019
+ Catch the pop princess on tour this summer.
Author:
Alyssa Yung

Deb Never's "Ugly" Is for Anyone Who Has Ever Been in a Toxic Relationship
May 29, 2019
Never is an openly queer Asian-American making waves in the punk-meets-emo-meets-rap realm.
Author:
Alissa Arunarsirakul
![Loote's Take on Authentic Pop Music, New Relationships, and Shawn Mendes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/loote-ones-to-watch_1560982911.jpg)
Loote's Take on Authentic Pop Music, New Relationships, and Shawn Mendes [Q&A]
June 19, 2019
Their new 'lost' EP explores both the awkward nuanced lingering of post-breakup relationships and the cautious excitement of new ones.
Author:
Rachel Lai
![Wilder Woods' Tour Leaves the Crowd With Stars in Their Eyes and Soul in Their Hearts [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Wilder Woods ones to watch 00 smaller_1570132638.jpeg)
Wilder Woods' Tour Leaves the Crowd With Stars in Their Eyes and Soul in Their Hearts [TOUR DIARY]
October 3, 2019
When drama meets soul sensibilities and guitar-led melodies, it equals power. And Wilder Woods sure has a lot of it.
Author:
Precious Kato