From the Site

keshi Loses Himself in the Irresistible Passion of "Touch"
February 4, 2022
"Touch" is irresistible and leaves us begging for keshi's long-awaited debut album.
Author:
Maxamillion Polo

Lyn Lapid Ponders Life and Death on the Stirring "I Guess That Was Goodbye"
February 4, 2022
"I Guess That Was Goodbye" sees Lapid embarking on a masterfully composed, emotionally-charged journey.
Author:
Nathan Ahamed

Mallrat Enters a New Era With the Unapologetic "Your Love"
February 4, 2022
"Your Love" is a proclamation of passion and burning desire.
Author:
Kelly Park

Hope Tala's "Party Sickness" Is a Meme-Inspired Spring Anthem
February 3, 2022
"I wanted it to be an anthem for people who consider themselves to be the life and soul of the party."
Author:
Holly Alvarado

BENEE Announces New EP 'LYCHEE' With Sun-kissed Single "Beach Boy"
February 3, 2022
"'Beach Boy' is pure fantasy, set in LA. It's about being happy alone, but still wanting some love."
Author:
Tatum Van Dan

Wallows Whimsically Navigates Self-Induced Relationship Stress on "Especially You"
February 3, 2022
Wallows' undeniable strength lies in their penchant for delivering emotionally resonant themes packaged in irresistibly upbeat songs.
Author:
Dana Jacobs
Pom Pom Squad: A Journey From Packed Apartments to Packed Venues
February 3, 2022
Pom Pom Squad has an unapologetically outspoken vision for indie rock.
![Royal & the Serpent Poises the Uncomfortable Question: 'IF I DIED WOULD ANYONE CARE' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Royal-the-Serpent-interview-if-i-died-would-anyone-care_1643828034.jpeg)
Royal & the Serpent Poises the Uncomfortable Question: 'IF I DIED WOULD ANYONE CARE' [Q&A]
February 2, 2022
"I think the goal in this project specifically is to kill those parts of me - the parts that only care about what other people think about me and just want to be so well-liked."
Author:
Dana Jacobs

Bakar Ponders an Ideal Future on "NW3" Ahead of Debut Album
February 2, 2022
Bakar, in all aspects, represents a new class of artistry.
Author:
Holly Alvarado
![Elujay Crystalizes Two Years of Trial and Error on 'Circmvnt' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/elujay-circumvnt-interview_1643745724.png)
Elujay Crystalizes Two Years of Trial and Error on 'Circmvnt' [Q&A]
February 1, 2022
"It's just me telling my story, who I am, and what I went through."
Author:
DJ Connor

Get Over Your Nasty Breakup with FLETCHER's Breathtaking Performance of "Undrunk"
May 2, 2019
Compared to the studio version of "Undrunk," this stripped-down rendering allows FLETCHER to spiritually connect with her audience on a deeper level.
Author:
Alissa Arunarsirakul
![Huron John Welcomes You to the Kaleidoscopic World of 'Apocalypse Wow' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/huron-john-apocalypse-wow-interview_1587655389.jpg)
Huron John Welcomes You to the Kaleidoscopic World of 'Apocalypse Wow' [Q&A]
April 23, 2020
"At the end of the day, I just want to make people's lives better with my shit."
Author:
Rachael Jansky

Charli XCX, KennyHoopla, FLETCHER, and More Artists You Should Listen to Now | #NowWatching
May 15, 2020
The best new music playlist on Ones To Watch.
Author:
Maxamillion Polo

Conan Gray's "Checkmate" Hits Like an Adrenaline Shot to a Broken Heart
June 26, 2019
"'Checkmate' is a song that spewed out of me while alone in my bedroom. It took me about four minutes, and I just ugly cried out a whole song..."
Author:
Maxamillion Polo

Ultra Q's "Gool" Is a Moment of Guitar-Driven Ecstasy
June 21, 2019
Ultra Q is one of the best guitar-driven rock bands to emerge in 2019.
Author:
Maxamillion Polo

grandson Channels an Infamous Psychology Experiment for the "Stigmata" Video
July 11, 2019
Grandson is undoubtedly an artist we need now more than ever.
Author:
Maxamillion Polo

Francesco Yates Is the Epitome of Artistic Growth
October 14, 2019
Meet the Pharrell-cosigned artist.
Author:
Matthew Rudas
![Let's Talk Gavin Haley's 'Long Game' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gavin haley ones to watch 2 smaller_1571444413.jpeg)
Let's Talk Gavin Haley's 'Long Game' [Q&A]
October 18, 2019
'Long Game' is about not knowing what's going to happen but also not ever being willing to stop.
Author:
Precious Kato

BENEE's All Hits in 'STELLA & STEVE'
November 15, 2019
Each of BENEE's songs is a world unto its own, living its own unique color palette.
Author:
Precious Kato

FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
Author:
Alissa Arunarsirakul