From the Site
Elliot Lee and GIRLI Unleash Daring "Pink (Freak)" Remix
February 17, 2022
"I've just always made what feels right in the moment and written words that help me heal."
Meet Zeph, the Composer of Your Coming-of-Age Soundtrack
February 17, 2022
Zeph is a singer-songwriter, producer, and shitposter that you need in your life.
With The Maràas' "All I Really Want Is You" Visual, Romance Is Always in the Air
February 16, 2022
There's never been a better time to be a fan of LA's sexiest band.
KAIRO Tug at the Heartstrings With Debut Single "Someone Like You"
February 16, 2022
There isn't anyone quite like KAIRO.
William Ryan Key Explains Recent Rock Departure With New Electronic EP
February 15, 2022
"This is it. You've found the place that makes you the most happy creating music."
Meet Self Esteem, the Perfectly Imperfect Pop Star of Tomorrow
February 15, 2022
Self Esteem is "writing what I would do if I wasn't told no."
Ryan Mack Reminds Us It's Okay to Be "Only Human"
February 15, 2022
"Everybody can fall down and everyone can make mistakes but we will get back up."
347Aidan Plays By His Own Rules on "BAD KIDS"
February 15, 2022
347Aidan is notorious for his genre-bending sound, and "BAD KIDS" is no exception.
KayCyy and Gesaffelstein Collide on Cinematic Visual For "OKAY!"
February 15, 2022
The latest from the Kanye West protégée has all the makings of an avant-garde hit.
Dove Cameron Embraces Her Role as Femme Fatale on "Boyfriend"
February 14, 2022
Dove delivers a Valentine's Day anthem with a little bite.
![Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ALLIEFINALS-38_1616773780.jpg)
Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]
March 26, 2021
Newcomer Haiva Ru has directed a beautiful homage to her halcyon coping tools: her best friends, a shared house she loved, and the backdrop of her town in the video for "Oh, But Lover"
Deb Never's "Disassociate" Is a Haunting Reflection on the Past Year
June 14, 2021
In her latest single, Never muses on substance abuse, growing older, and the fear of fading into nothingness.
BLACKSTARKIDS Deliver a Y2K-Era Earworm With "Juno"
August 5, 2021
"Juno" speaks to a youthful malaise, the aimless feeling of trying your best to hold on to your childhood in the face of growing up.
![PHANGS' Humble Vocals Are Magnificent in Stripped "No One Loves You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/phangs-ones-to-watch_1567705461.JPG)
PHANGS' Humble Vocals Are Magnificent in Stripped "No One Loves You" [PREMIERE]
September 5, 2019
If you're a fan of COIN, LANY, or joan, you're bound to adore the next rising pop act known as PHANGS.
Alaina Castillo, Smino, LEISURE, and More Artists You Should Listen To | #NowWatching
August 14, 2020
The Best New Music Playlist by Ones To Watch.
Co-Stanza Wants You to Take a Leap of Faith in "Test the Water"
August 19, 2020
Co-Stanza has written a song overflowing with infectious positivity.
![JP Saxe Chats Overcoming Self-Doubt & Finding Joy at the Edge of Heartbreak [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP Saxe - otw_1600725668.jpg)
JP Saxe Chats Overcoming Self-Doubt & Finding Joy at the Edge of Heartbreak [Q&A]
September 21, 2020
We again had the profound opportunity to interview the sagacious creative on everything from his personal experience in pushing past demons of self doubt to advice on moving on from love lost.
Introducing Ones to Watch Aotearoa
October 8, 2020
There's a wealth of new music talent simmering in Aotearoa. Ones to Watch is here to show it off.
Colby Lafayette Re-lives His Misfit Days on "BUMPIN' 16's"
October 8, 2020
Blending genres like grunge, rock and hip-hop, Colby Lafayette is creating a unique sound of his own.
Juliana Maria Makes a Bold Introduction With the Infectious "loverboy"
October 13, 2021
"Loverboy" embodies a playful flirtation.