From the Site

Elliot Lee and GIRLI Unleash Daring "Pink (Freak)" Remix
February 17, 2022
"I've just always made what feels right in the moment and written words that help me heal."
Author:
Chloe Liz

Meet Zeph, the Composer of Your Coming-of-Age Soundtrack
February 17, 2022
Zeph is a singer-songwriter, producer, and shitposter that you need in your life.
Author:
Alessandra Rincon

With The Maràas' "All I Really Want Is You" Visual, Romance Is Always in the Air
February 16, 2022
There's never been a better time to be a fan of LA's sexiest band.
Author:
Carter Fife

KAIRO Tug at the Heartstrings With Debut Single "Someone Like You"
February 16, 2022
There isn't anyone quite like KAIRO.
Author:
DJ Connor

William Ryan Key Explains Recent Rock Departure With New Electronic EP
February 15, 2022
"This is it. You've found the place that makes you the most happy creating music."
Author:
Alessandra Rincon

Meet Self Esteem, the Perfectly Imperfect Pop Star of Tomorrow
February 15, 2022
Self Esteem is "writing what I would do if I wasn't told no."
Author:
DJ Connor

Ryan Mack Reminds Us It's Okay to Be "Only Human"
February 15, 2022
"Everybody can fall down and everyone can make mistakes but we will get back up."
Author:
DJ Connor

347Aidan Plays By His Own Rules on "BAD KIDS"
February 15, 2022
347Aidan is notorious for his genre-bending sound, and "BAD KIDS" is no exception.
Author:
Tatum Van Dan

KayCyy and Gesaffelstein Collide on Cinematic Visual For "OKAY!"
February 15, 2022
The latest from the Kanye West protégée has all the makings of an avant-garde hit.
Author:
Carter Fife

Dove Cameron Embraces Her Role as Femme Fatale on "Boyfriend"
February 14, 2022
Dove delivers a Valentine's Day anthem with a little bite.
Author:
Maxamillion Polo
![Marco McKinnis Illustrates Love, Growth, and the Beginning of an Artistic Evolution in 'E'Merse' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marco-mckinnis-ones-to-watch-2_1561567761.png)
Marco McKinnis Illustrates Love, Growth, and the Beginning of an Artistic Evolution in 'E'Merse' [Q&A]
June 26, 2019
R&B's best-kept secret isn't so much of a secret anymore.
Author:
Chuck Ramos

Meet Luke Prost, a Hyper Pop Producer With Limitless Promise
March 25, 2020
Prost has a dauntless vision for pop music and beyond.
Author:
Jenna Singer
RICEWINE Walks Us Through 'Lovesick,' His Mesmerizing LoFi Meditation on Love
April 24, 2020
Now is the time to get familiar with RICEWINE and his infectious brand of "dreamhop."
Author:
Maxamillion Polo

Jean Dawson's "Starface*" Is an Infectious Sonic Fireworks Show
September 22, 2020
With each release, the experimental pop provocateur gives further credence to his undeniable one-of-a-kind vision.
Author:
Ruby Scott

Remi Wolf Digs Mac DeMarco's Uncle Style | Quick 6
November 19, 2019
Wolf thinks of Mac DeMarco as a fashion icon. Honestly, same.
Author:
Maxamillion Polo

half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
Author:
Maxamillion Polo

Indie-Pop Darling UPSAHL Combats Superficiality with "Drugs"
January 22, 2019
19-year-old UPSAHL's latest single is a powerfully provocative piece of indie pop that isn't even about taking drugs.
Author:
Alyssa Yung

Kevin Abstract's 'ARIZONA BABY' Is the Rap Album We've Needed for Ages
April 26, 2019
Rap and the gay experience have historically existed at odds, but in ARIZONA BABY, being an openly gay man builds the emotional crux for an album poised to go down as one of 2019's crowning achievements in hip-hop.
Author:
Maxamillion Polo

Bryce Vine Is the Ringmaster of His Own 'Carnival' of Melodic Hip Hop Bangers
July 29, 2019
"It's supposed to make people accentuate the good feelings and decrease the bad ones."
Author:
Alissa Arunarsirakul

RIIKI's "Share Your Luv" is Exactly What We Need Right Now
June 12, 2020
RIIKI's latest single, "Share Your Luv," expresses a sentiment that is much in demand. And while the lyrics may have been meant more specifically, I think the buoyancy of the song, that baseline especially, serves this time succinctly.
Author:
DJ Connor