From the Site
Meet Willow Kayne, the Unapologetic Gen Z Artist Rewriting the Rules
April 19, 2022
The UK rising star makes pop that is brash, infectious, and wholly true to herself.
bülow Signals For a More Fluid Form of Intimacy in 'Booty Call'
April 18, 2022
<i>Booty Call</i> is a delicate project that tackles some weighty material.
Boyish Enter the Ring in "I Think I Hate It Here"
April 18, 2022
"I Think I Hate It Here" is a whirlwind of unconventional distorted sounds and ethereal textures."
It's Not That "COMPLICATED." The New Whethan, aldn, and 8485 Collab Is Pure Heat
April 18, 2022
"I hate doing the same thing twice."
![WIIGZ on Embracing Confidence, TikTok, and Their Close Friendship [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/WIIGZ-1280x720-2_1650307519.jpg)
WIIGZ on Embracing Confidence, TikTok, and Their Close Friendship [Q&A]
April 18, 2022
Meet the Australian pop duo with an infectious sound and boundless charisma.
GRAE Wears Her Heart on Her Sleeve on the Wonderfully Unpredictable 'Whiplash'
April 15, 2022
"It's an album filled with so much self-reflection, love, heartbreak, and discovery."
KiNG MALA Evokes the Electrifying Magnetism of a "cult leader"
April 15, 2022
"I decided that instead of being sad I was just gonna be delusionally confident."
Sip on BETWEEN FRIENDS' "orange juice" Ahead of Newly Announced 'cutie' EP
April 15, 2022
With a new EP on the way and set to perform their first-ever live show, 2022 is looking to be BETWEEN FRIENDS' year.
![Hear Greyhaven Turn Heads And Melt Faces With 'This Bright And Beautiful World' [Album Stream]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Greyhaven (1)_ccexpress_1649954583.jpeg)
Hear Greyhaven Turn Heads And Melt Faces With 'This Bright And Beautiful World' [Album Stream]
April 14, 2022
Helping carry the torch for those that came before them, Greyhaven is gifting listeners with their jarring third full-length album.
![Death Lens Swing For The Fences With Fierce New LP 'No Luck' [Album Stream]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/DeathLens1_ccexpress_1649953866.jpeg)
Death Lens Swing For The Fences With Fierce New LP 'No Luck' [Album Stream]
April 14, 2022
Fueled by the enraging events of the past two-plus years, Death Lens has produced an ear-thumping album.
beabadoobee Searches Out Human Warmth in the Rapturous "10:36"
June 15, 2022
beabadoobee is making some of the best indie rock of recent memory.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
Florida Rapper Cochise Is Finally Getting His Flowers
June 8, 2021
Cochise's music is a testament to the power of being yourself and making art that you believe in.
![Mons Vi's "Come On Violet" Is a Heartbreaking Portrait of Addiction [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mons-vi-ones-to-watch-2_1563488107.jpg)
Mons Vi's "Come On Violet" Is a Heartbreaking Portrait of Addiction [PREMIERE]
July 18, 2019
If there's one thing we know to be true about Brooklyn-based artist Mons Vi, it's that he works in words the way other artists work in watercolor or clay.
What the Fuck Is a Genre?
February 26, 2020
Gen Z killed the music genre. RIP.
Alicia Creti Delivers Showstopping Debut Single "Congratulations"
February 18, 2022
We know little of Alicia yet beyond her ability to stop us dead in our tracks.
Cat Clyde Narrates an Unconventional Love Story in Soulful "All the Black"
February 11, 2019
Cat Clyde's powerfully haunting vocals shine through in her latest single.
Joji and Don Krez Close Out the Summer in "Breathe"
September 12, 2019
"I wanted my fans to have a song before the summer ended - one that is fun and free."
![Alternative Rocker Samia Is The Voice Of Her Generation [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/samia-ones-to-watch-1.png)
Alternative Rocker Samia Is The Voice Of Her Generation [NEW ARTIST DISCOVERY]
March 12, 2019
The singer-songwriter has taken it upon herself to share what she knows to be true for not only herself, but so many others.
Monsune Treats Us to the Grooviest Synths & Childish Gambino-esque Vocals In "Outta My Mind"
September 3, 2019
Monsune's utterly soulful vocals blended with his steady ear for tasteful pop melodies are more than enough to win us over.