From the Site
Indie-Pop Darling UPSAHL Combats Superficiality with "Drugs"
January 22, 2019
19-year-old UPSAHL's latest single is a powerfully provocative piece of indie pop that isn't even about taking drugs.
![Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noe-ones-to-watch.jpg)
Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]
January 22, 2019
, "Pity Party" is an indie pop anthem for every emotional soul.
Tim Atlas - "Sidestep" | Live From The Rooftop
January 22, 2019
We had the chance to invite rising neo-soul and dream pop artist Atlas out to bring a vibe quite like no other to our rooftop.
Samm Henshaw and EARTHGANG Deliver a Gospel Hip-Hop Sermon in "Church"
January 20, 2019
Don't forget to go to "Church," kids.
![#NowWatching 01-18-19 [PLAYLIST]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Jade-Bird-Now-Watching-Playlist-Ones-To-Watch-2.jpg)
#NowWatching 01-18-19 [PLAYLIST]
January 19, 2019
New Jade Bird, Samm Henshaw, half•alive & more.
![Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Old Fashioned Lover Boy.png)
Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]
January 18, 2019
"'I Pray' is about the feeling of solitude and misunderstanding that each of us has had at least once in our life, when you feel you deserve more fulfillment from your life."
Jade Bird Demonstrates a Quick-Witted Songwriting Genius in "I Get No Joy"
January 18, 2019
"This song is about the stream of thought that runs through your head at all times as an over thinker."
Che Lingo Unveils his 'Sensitive' Side in Latest EP
January 18, 2019
Che Lingo has created a narrative for the reality of pursuing a relationship in an increasingly digital society.
Lucky Daye Delivers an Irresistibly Modern Groove in "Karma"
January 18, 2019
Lucky Daye is shaping up to be one of the most promising R&B-fueled artists in the game.
Kofi Reflects on the Past, Present and Future on "Came Up"
January 18, 2019
With an angelic voice and ability to deliver both trap anthems and softer ballads, Kofi proves he has the artistic arsenal to last.
![Noah Kahan Paints an Honest Picture of Himself in 'Busyhead' Debut [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-kahan-ones-to-watch_1560891373.jpg)
Noah Kahan Paints an Honest Picture of Himself in 'Busyhead' Debut [Q&A]
June 18, 2019
"I just want to help people feel a little more at home in their heads."
![Maude Latour Is the Artist Helping Us Embrace Love in All Its Forms [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maude-latour-interview_1649867777.png)
Maude Latour Is the Artist Helping Us Embrace Love in All Its Forms [Q&A]
April 8, 2022
Romantic love. Platonic love. Love for New York. Maude Latour is soundtracking every way it means to feel love.
NIKI's "lowkey" Is a Neo-R&B Ode to Authentic Relationships
April 24, 2019
NIKI is 88rising's first female breakout star.
![mazie Is Transforming the World Around Her Into a Surreal Pop Dream [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mazie-the-rainbow-casette-interview_1629915041.jpg)
mazie Is Transforming the World Around Her Into a Surreal Pop Dream [Q&A]
August 25, 2021
"I feel like the entire project is centered in this experience, whether we liked it or not."
Beauty School Dropout Deliver an Electrifying Label Debut With "Assassin"
May 25, 2022
If you don't know the name Beauty School Dropout, you're missing out.
Who Is AG Club?
August 5, 2021
Meet the alternative rap collective with no ceilings.
grandson Is Starting a Revolution This Election Season
March 2, 2020
The perfect soundtrack to your Super Tuesday.
![Su Lee Is Unapologetically "Messy Sexy" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/su-lee-interview-messy-sexy-1664566364.jpg)
Su Lee Is Unapologetically "Messy Sexy" [Q&A]
September 30, 2022
"This single is about embracing the imperfections, the things that are deemed—societally speaking—unattractive."
![Meet d4vd, the Gamer Turned Accidental Breakout Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/d4vd-interview-ones-to-watch-1664903523.jpg)
Meet d4vd, the Gamer Turned Accidental Breakout Star [Q&A]
October 4, 2022
"Every single genre is my artistry, I never had to come out of a box. It’s all me."
Coco & Clair Clair Put Their Breezy Charisma on Display in 'Treat Like Gold'
April 27, 2020
Coco & Clair Clair make brazen pop rap reminiscent of the bedazzled flip phones and low-rise jeans of the early 2000s.