From the Site

RITUAL and Tove Styrke Take Us to the End With "Love Me Back" Video
January 23, 2019
RITUAL enlists Tove Styrke for their most noteworthy collaboration yet.
Author:
Andra Nechita

Dayo Bello Promises Unshakable, Everlasting Love in "Wait for You"
January 23, 2019
It is becoming more evident with each release that Bello is not just creating music, but moments.
Author:
Chuck Ramos
![From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/childish-gambino-ones-to-watch.jpg)
From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]
January 23, 2019
We recount the rise of the renaissance man who has not just left a mark on culture but arguably shaped it.
Author:
Maxamillion Polo
![Kuri Emotionally Bares All in Stunning New Visual For "Human Nature" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kuri-ones-to-watch-2.jpeg)
Kuri Emotionally Bares All in Stunning New Visual For "Human Nature" [PREMIERE]
January 23, 2019
"As a solo artist, I enjoy the freedom to express exactly what I want by drawing on what I see."
Author:
Chloe Robinson

KROWNS Celebrates Realness with 'Fake It' EP
January 23, 2019
A rising alternative band from Calgary, KROWNS refuses to waste a single bar on mediocrity in their thrilling new EP.
Author:
Alissa Arunarsirakul

Natty Reeves Indulges The Hopeless Romantic In Longing New Single, "November"
January 23, 2019
Bristol-based crooner Natty Reeves is back and pulling at our heartstrings once again.
Author:
Anna Scholfield

Sam Fender Presents a Chilling Dystopian Vision in "Play God" Video
January 22, 2019
"'Play God' is set in an alternate dystopian reality that shares similarities with our own world."
Author:
Maxamillion Polo

Dean Lewis Recounts the Feeling of Sudden Heartbreak in "7 Minutes"
January 22, 2019
With over a billion streams worldwide, Lewis' brutally honest lyrics has genuinely resonated with listeners.
Author:
Alyssa Yung

Indie-Pop Darling UPSAHL Combats Superficiality with "Drugs"
January 22, 2019
19-year-old UPSAHL's latest single is a powerfully provocative piece of indie pop that isn't even about taking drugs.
Author:
Alyssa Yung
![Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noe-ones-to-watch.jpg)
Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]
January 22, 2019
, "Pity Party" is an indie pop anthem for every emotional soul.
Author:
Alyssa Yung
![Sundressed Just Wanna Be A “Winner” [Music Video Premiere] | The Noise](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project(3)-1659546768.jpg)
Sundressed Just Wanna Be A “Winner” [Music Video Premiere] | The Noise
August 3, 2022
Arizona indie punk band Sundressed examine the inevitable tossing, turning, and sleepless nights amid uncertain times on their latest single and music video, "Winner."
Author:
Alessandra Rincon

Boy In Space Revisits His Lowest Point in "Asshole," Announces New EP 'Backyard'
June 13, 2022
Ahead of his forthcoming EP, the rising pop artist takes an introspective look inward.
Author:
Dillon Stave
![Peach Tree Rascals Is Introducing the World to Rascal Pop [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/peach-tree-rascals-interview-let-u-go-1656341256.jpeg)
Peach Tree Rascals Is Introducing the World to Rascal Pop [Q&A]
June 24, 2022
The collective is looking to reshape pop in their own kaleidoscopic image.
Author:
Tatum Van Dam

Siiickbrain Delivers a Cathartic Outburst With "Jealousy"
July 1, 2022
This one is a scream your lungs out, shed an accidental tear type of song.
Author:
Dillon Stave

Who Is ericdoa?
August 24, 2022
Meet the genre-evolving rising star whose music has landed in Euphoria and beyond.
Author:
Ruby Scott

Lucky Daye Drops Surprise Single, "Buying Time," Right Before Headlining Tour
September 20, 2019
The feeling you get listening to "Buying Time" is like floating in the ocean right as the sun sets, soothing and vivid.
Author:
Precious Kato

King Princess Steps Into Her Role as an Inevitable Cultural Icon in 'Cheap Queen'
October 28, 2019
King Princess' debut album is unapologetically queer and we are here for it.
Author:
Matthew Rudas

The Invisible Hands That Changed Pop Music Forever
February 25, 2021
In honor of Black History Month, we explore the legacy of The Funk Brothers, the original hitmakers.
Author:
Krista Marina Apardian

Vince Staples' Self-Titled Album Presents an Unflinching Look at the Artist
July 9, 2021
Vince Staples is a representation of who the artist was and who he has grown to be.
Author:
EJ Saftner