From the Site
King Princess Joins the Legendary Fiona Apple to Reimagine "I Know"
January 25, 2019
The Brooklyn-bred songstress satisfies our hunger for new music with "I Know," a modernized cover and collaboration with pop icon, Fiona Apple.
Gus Dapperton Sways Through a Slow-Burning Love Note in "My Favorite Fish"
January 24, 2019
"My Favorite Fish" follows "World Class Cinema" from the New York artist's just announced and highly-anticipated debut album, 'Where Polly People Go To Read.'
![Charlie Burg Is Transforming Literary Inspiration Into Stunning Music [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/charlie-burg-ones-to-watch-2_1560970485.jpeg)
Charlie Burg Is Transforming Literary Inspiration Into Stunning Music [NEW ARTIST DISCOVERY]
January 24, 2019
From the warmth of soul, the intricacies of funk, the bent of left-of-center pop, to the art of jazz-inspired spoken word, Burg's vision is one worth getting lost in.
![Safia Mafia Links Up With Guapdad 4000 For Some "Weed & Wine" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Safia Mafia.jpg)
Safia Mafia Links Up With Guapdad 4000 For Some "Weed & Wine" [PREMIERE]
January 24, 2019
Two vices, one really cool video. Watch the colorful premiere of Safia Mafia's "Weed & Wine."
![St. Humain 'Flirts Between Pop, Electronic and R&B' on 'EMOTIONAL SAUNA' Debut [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/st-humain-ones-to-watch-2.jpeg)
St. Humain 'Flirts Between Pop, Electronic and R&B' on 'EMOTIONAL SAUNA' Debut [PREMIERE]
January 24, 2019
"We've got feelings of love, failure, hope, absolute shit - and above all, life."
![NONA Channels His Romantic Side with "I'm Not Trying" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nona-ones-to-watch-2.png)
NONA Channels His Romantic Side with "I'm Not Trying" [PREMIERE]
January 24, 2019
"Lyrically, the song is inspired by a Winston Churchill quote and my desire to woo my current girlfriend."
![Golden Daze Praises Brotherhood with "Took A Fall" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/golden-daze-ones-to-watch-2.png)
Golden Daze Praises Brotherhood with "Took A Fall" [PREMIERE]
January 24, 2019
"Like when the party is over and shit gets kind of real in life, how do you reconcile that..."
![J.S. Ondara Presents a Beautifully Melancholic "Torch Song" Session [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/js-ondara-ones-to-watch-2.jpeg)
J.S. Ondara Presents a Beautifully Melancholic "Torch Song" Session [PREMIERE]
January 24, 2019
Rising singer-songwriter J.S. Ondara is penning an irrefutably unique and rich tale of the American Dream.
![Setlist.Fm Presents: Who Is Lolo Zouaï? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lolo-Zouai-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Lolo Zouaï? [NEW ARTIST DISCOVERY]
January 23, 2019
The young French-Algerian-American is a trilingual queen who has entered the scene as the next, budding R&B pop princess.
Lauren Ruth Ward Channels Mythology To Portray An InnerBattle in "Valhalla" Video
January 23, 2019
Los Angeles' powerhouse darling takes pages from her own book of strength, and Norse mythology, in her stunning visual for "Valhalla."
NoMBe's 'They Might've Even Loved Me (Re:Imagination)' Is Brilliantly Ambitious
March 6, 2019
Featuring everyone from Skott, Thutmose, slenderbodies, RAC, to Transviolet, NoMBe has reworked his debut spectacularly.
Freya Ridings' "Castles" Music Video Is A Monochrome Masterpiece
July 10, 2019
The utter strength of her empowering melody seems to draw her skywards, symbolizing her ability to rise from the ashes of a destructive relationship.
Kaash Paige Honors Eight Years of "Thinkin Bout You" With "Frank Ocean"
April 17, 2020
Paige not only delivers a dreamlike ode to "Thinkin Bout You" but cements her place in tomorrow's R&B landscape.
![Kacy Hill Opens Up on the Difficult Desire to Be 'Simple, Sweet, and Smiling' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kacy-hill-interview-simple-sweet-and-smiling_1634327234.jpeg)
Kacy Hill Opens Up on the Difficult Desire to Be 'Simple, Sweet, and Smiling' [Q&A]
October 15, 2021
"It became this kind of aspirational identity, like the persona that I wish I was more of."
UMI Lets Her Inner Child Run Free in "whatever u like"
May 2, 2022
"whatever u like" is the perfect soundtrack for sunnier days and minimal responsibility.
Ant Saunders Is More Than Another TikTok Success Story
December 4, 2019
Saunders may have found his start going viral on TIkTok, but he is not stopping there.
flor Explores Human Connection in the Heavenly "ley lines"
July 10, 2019
"The more we're able to connect these anchors, the more we can trust ourselves, be unshakeable, and find happiness, regardless of the push and pull of the world around us."
![Allan Rayman Pokes Fun at the Paradoxical in "6am" Film [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/allan rayman-ones-to-watch_1575658999.jpg)
Allan Rayman Pokes Fun at the Paradoxical in "6am" Film [Q&A]
December 6, 2019
We speak to the most mysterious man in music.
![NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/not-the-main-characters-interview-lava_1648485953.png)
NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]
March 28, 2022
From demanding to be buried in glitter and filler to detailing club penguin boyfriends, NOT THE MAIN CHARACTERS stay iconic.
Conan Gray's "Jigsaw" Is an Honest and Heartbreaking Diary Entry
January 24, 2022
"By the end of it all it I ended up looking in the mirror and barely recognizing my rearranged and twisted reflection."