From the Site
![KennyHoopla's "Lost Cause//" Visuals Paint Him as an Alt-R&B Purveyor [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kennyhoopla-ones-to-watch-2.jpeg)
KennyHoopla's "Lost Cause//" Visuals Paint Him as an Alt-R&B Purveyor [PREMIERE]
February 6, 2019
KennyHoopla is building the foundation for one of music's most compelling new acts.
![R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shae-jacobs-ones-to-watch.jpg)
R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]
February 6, 2019
"The director Cole and I wanted to make sure we captured the battle between logic and emotion from the guy's point of view..."
![lemin. - "New Friend" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lemin-ones-to-watch.gif)
lemin. - "New Friend" [Live + Interview] | Northside Sessions
February 6, 2019
It has been quite some time since we have heard a voice as entrancing as lemin.'s.
![Indie-Pop Duo joan Are Set to Support The Aces Tour & Take 2019 by Storm [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/joan-ones-to-watch-3.jpg)
Indie-Pop Duo joan Are Set to Support The Aces Tour & Take 2019 by Storm [NEW ARTIST DISCOVERY]
February 6, 2019
One might hear the name and picture a young blonde country singer, but indie pop duo joan is far more complex.
![Jump into Your 'Superdream:' Big Wild Talks Debut Album & Finding His Voice [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/big-wild-ones-to-watch.jpg)
Jump into Your 'Superdream:' Big Wild Talks Debut Album & Finding His Voice [Q&A]
February 5, 2019
Producer, composer and first-time singer Big Wild just released his debut album, Superdream, establishing his individuality as a standout artist.
Myles Cameron Warms Us Up With His Latest Single "Yellow"
February 5, 2019
The new project revolves around two major themes, warm summer aesthetics and the suburban blackness.
8 Ones To Know If You Stan GRAMMY-Nominated Artist Dua Lipa
February 5, 2019
Pop fans unite!
Reach Nirvana with TACHES' Chill Dance Instrumentals in 'Heart Over Heels' EP
February 5, 2019
"If you have even the tiniest inclination that you are here to create, you owe it to yourself (and the rest of humanity) to make it your mission."
FINNEAS Introduces Us to His Unpredictable "New Girl" in Sultry Music Video
February 4, 2019
With its bluesy instrumentals and seductive vocals, it's no surprise that "New Girl" has become one of heartthrob FINNEAS' most performed tunes.
Kiana Ledé - "EX" | All Eyes On
February 4, 2019
Discover the heavenly sounds of Ledé's newfound R&B and get to know the siren behind the sound.
Aries' "Conversations" Is Not Afraid to Beg For Your Attention
December 9, 2020
Reveling in an intoxicating fusion of slacker rock, West Coast alternative, and emo rap, Aries' latest feels surprisingly laser-focused.
Saweetie Is the 'Icy' '90s Rap Goddess We All Need
April 1, 2019
This one is for all the hard-working females out there.
Jenna Raine's Latest Pop Anthem Is Aimed at Your Ex Who “Fumbled the Bag”
September 2, 2022
"It's meant to help them realize that their ex is the one who messed up, not them."
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
6LACK Hops on Snoh Aalegra's "I Want You Around" for a Timeless Work of Art
November 1, 2019
This is the definition of a match made in heaven.
Dean Lewis Questions His Self-Worth in the Stirring "Looks Like Me"
October 21, 2021
"Looks Like Me" views self-doubt and how we value our own self-worth through a uniquely human lens.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
![Betcha Pairs Their Alternative Rock Banger With Vintage Vibes in "Lucy Lucy" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/betcha-ones-to-watch.jpg)
Betcha Pairs Their Alternative Rock Banger With Vintage Vibes in "Lucy Lucy" Video [PREMIERE]
May 8, 2019
"A primary focus for making this video was to simply have a great time filming and to showcase a side of the band that people haven't seen before."
Alessia Cara Brings a Heavenly Air to Alec Benjamin's Breakout Hit, "Let Me Down Slowly"
January 8, 2019
The story of Alec Benjamin is an underdog tale nearly too good to be true.
!["Everything Is Just a Mess" Without The Brook & The Bluff's Soulful Indie Rock [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-brook-and-the-bluff-ones-to-watch_1570118881.jpg)
"Everything Is Just a Mess" Without The Brook & The Bluff's Soulful Indie Rock [PREMIERE]
October 3, 2019
Their soul-filled indie rock sound is exceptionally neat and mature so it's no surprise that they're finally on our radar.