From the Site
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
2020 GRAMMYs Predictions: Who Is the Next "Best New Artist?"
February 11, 2019
With Dua Lipa taking home the honor at the 2019 GRAMMY Awards, who is next in line for the crown?
![Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Earthgang-Phoelix-Ones-To-Watch.jpg)
Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]
February 11, 2019
EARTHGANG and Phoelix have different styles, but both acts's witty lyrics and electrifying rap beats will impress audiences across the country.
Abby Sage Meditates on the Importance of Self-Exploration on "Residing in the Sky"
August 18, 2021
"It plays into that euphoric feeling of redefining yourself."
Siné Establishes Herself as a Promising Newcomer With "2good2u"
August 27, 2021
Siné is a name you'll want to familiarize yourself with.
![Kavale Continues to Flourish with Release of "Faith" Music Video [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Kavale otw_1597847748.jpg)
Kavale Continues to Flourish with Release of "Faith" Music Video [Premiere + Q&A]
August 19, 2020
Kavale continues his 2020 run with the release of his video for "Faith."
Clubhouse Sets Boundaries and Rebuilds on New Double Single Release
February 11, 2022
Clubhouse's latest goes straight for the heartstrings.
YDE Pens a Stirring Introduction With Debut EP 'SEND HELP’
September 12, 2022
YDE emerges as an enthralling triple threat with her soul-searching debut effort.
Aaron Taos Dives Deeper Into Heartbreak in 'Closure and Campari: After Hours'
April 1, 2022
Taos once again comes head to head with feelings of insecurity, imposter syndrome, and warped self-image.
Sara Kawai Cultivates Culture and Fosters Friendship With Live Event ‘Kawai & Friends’
August 4, 2022
‘Kawai & Friends’ is a testament to keeping good company, loving music, and simply being friendly.
The Millenial Club Invite You to Reminisce With Their 'Summer Nights' EP
December 19, 2020
With their latest EP 'summer nights,' The Millennial Club elegantly invites us to join them in what sounds like an amplified realm filled with romance and imagination.
![Lars Martin Shares His Love Story for the Ages on Debut "Plans" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_e470da87a312ef28c3a4eb15777c7889_faef2812_2048_1616793459.jpeg)
Lars Martin Shares His Love Story for the Ages on Debut "Plans" [Premiere]
March 26, 2021
Debuting his artist project, producer and songwriter, Lars Martin shares his inspiring love story with his wife on his single "Plans."
Blood Orange, Isaac Dunbar, Tommy Newport & More | #NowWatching Playlist
July 12, 2019
It's apparent that the 4th of July holiday gave our favorite creatives a well-needed and productive break.