From the Site
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
2020 GRAMMYs Predictions: Who Is the Next "Best New Artist?"
February 11, 2019
With Dua Lipa taking home the honor at the 2019 GRAMMY Awards, who is next in line for the crown?
![Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Earthgang-Phoelix-Ones-To-Watch.jpg)
Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]
February 11, 2019
EARTHGANG and Phoelix have different styles, but both acts's witty lyrics and electrifying rap beats will impress audiences across the country.
Chiiild Will Have You Hopping on Their 'Synthetic Soul' Train
March 2, 2020
Chiiild is an entrancing mix of old and new.
![Experimental Genius Absofacto Is a Game Changer in Modern Radio [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/absofacto-ones-to-watch-5_1563506706.jpg)
Experimental Genius Absofacto Is a Game Changer in Modern Radio [Q&A]
July 17, 2019
His breakout hit single, "Dissolve" is more than enough to convince you that Absofacto is truly a game changer in modern radio.
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
Hoeing, Sexual Freedom, and the Pop Banger That Is Kim Petras' "Do Me"
May 30, 2019
"To all my fellow hoes out there... Please STANd for ur national anthem."
Even in Difficult Times, Alexander 23 Wants You to Be There For Others
March 19, 2020
"...being there for people when things get hard is hard. It's the latter that really defines a compassionate relationship."
Abhi the Nomad Proves Himself a Veritable Entertainer in "Long Nights"
May 13, 2020
Abhi strikes an exquisite balance between hard-hitting sonics and impressive lyrical flow.
Col3trane Explores the Kaleidoscopic Nature of Love in Debut Album 'Lush Life'
May 6, 2022
"My <i>Lush Life</i> tells a story of loving until something hurts."
sky Explores the Intricacies of Grief in Debut EP 'good grief'
April 15, 2021
With <i>good grief</i>, sky transforms the grieving process into a standout debut project rife with self-realization.
!["Love You Now, Love You Later" Is Yet Another Testament to Ben Kessler's Diverse Songwriting [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/_AA_0405 (3)_1614208794.jpg)
"Love You Now, Love You Later" Is Yet Another Testament to Ben Kessler's Diverse Songwriting [Premiere]
February 24, 2021
Continuing our everlasting journey with Ben Kessler, we're extremely excited to premiere his latest single "Love You Now, Love You Later."
Coachella 2019: The 10 Best Surprises We Saw at Weekend One
April 15, 2019
These are the moments we still cannot believe happened.