From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![Samuel Jack Reminisces on the Good Times in "Feels Like Summer" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/03_PR SJ 19_1560468618.jpg)
Samuel Jack Reminisces on the Good Times in "Feels Like Summer" [PREMIERE]
June 13, 2019
"I hope this song transports whoever listens in the same way and puts a massive smile on their face."
Augustine Takes Us on a Whirlwind of Emotion on "Prom"
February 2, 2021
In the most beautiful mess of emotion, Swedish DIY artist, Augustine, releases a bucket of passion into his first single of the year "Prom."
The Maràas' "Un Millón" Has Us Feeling A Million Different Ways
June 9, 2021
Tinged with traces of pop, jazz, R&B, and reggaeton, The Maràas latest is a veritable sonic cocktail.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
Genres Don't Apply to Bryce Bishop
February 23, 2022
Bishop weaves together the threads of Midwest emo, anti-pop, hip-hop, and alternative to create a patchwork vision all his own.
Avery Lynch Walks Us Through 'The Kids Table,' Track By Track
August 24, 2022
'The Kids Table' sees the rising singer-songwriter search out new emotional highs and lows.
Deaton Chris Anthony, Clairo, and Coco & Clair Clair Take a VHS-Era Joyride in "RACECAR" Video
October 7, 2019
Clairo and Deaton Chris Anthony have followed up the critical praise of 'Immunity' with a heart-racing joyride.
Lewis Capaldi Reflects in "Before You Go," His Most Personal Tune to Date
November 19, 2019
Capaldi has come a long way since playing shows at pubs.
Des Rocs - "Let Me Live / Let Me Die" | Live From The Rooftop
February 21, 2019
The grand, near-holy image of rock and roll bleeds forth from every inch of Des Rocs.
Maggie Lindemann's "Friends Go" Video Is Explosive, Literally
May 29, 2019
Pop and ska clash to explosive effect in Lindemann's latest visual feat.