From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![ieuan Thinks "VIRTUAL REALITY" Has Us Trapped in a Simulation [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ieaun-otw-2_1565284919.jpeg)
ieuan Thinks "VIRTUAL REALITY" Has Us Trapped in a Simulation [PREMIERE + Q&A]
August 8, 2019
This fresh singer/producer has been on the rise tackling topics like LGBTQ+ love, loss, religion and youthful angst via sultry, synth-drenched bangers.
![Kid Quill Breaks Down His Hip-Hop Concept Album, 'Sunset Diner' [EXCLUSIVE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kid-quill-ones-to-watch-2_1568065388.jpeg)
Kid Quill Breaks Down His Hip-Hop Concept Album, 'Sunset Diner' [EXCLUSIVE]
September 9, 2019
The Indiana artist on the rise blends hip-hop and soul with a nostalgic '70s and '80s flair that is only elevated by his innate gift for storytelling.
Clairo Steps Into the Next Chapter of Her Life with "Bags"
May 24, 2019
"Bags" marks the lead single from Clairo's long-awaited debut album IMMUNITY, set for release Aug. 2.
![Hailey Knox Keeps Evolving With Release of "a boy named pluto" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/knox otw_1602860358.jpg)
Hailey Knox Keeps Evolving With Release of "a boy named pluto" [Premiere]
October 16, 2020
Singer-Songwriter Hailey Knox is evolving.
![Just Friends Are Rolling With the Punches [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/just-friends-interview_1647452219.jpeg)
Just Friends Are Rolling With the Punches [Q&A]
March 14, 2022
"We are who we are and we write what we write."
Royal & the Serpent's "Chips" Is a Captivating Portrait of Emotional Turmoil and Anxiety
September 24, 2021
"Chips" showcases a softer side of Royal without sacrificing the irresistible bite of The Serpent.
Late Nights In Your Car Just Became a Whole Lot Lonelier with Suriel Hess' "Sick of You"
February 27, 2021
Your late-night driving playlist just grew by two and a half minutes.
Yumi Nu Kicks Off a New Beginning With the Irresistible 'Hajime'
May 20, 2022
<i>Hajime</i> feels like a creative rebirth for the model and artist.
Ruel Exceeds All Expectations With New EP, 'Free Time'
September 16, 2019
Australian pop-R&B sensation Ruel delivers on his groovy, romantic, and relatable new EP, 'Free Time.'
YEBBA Blesses Mark Ronson's Sad Banger, "Don't Leave Me Lonely," with Her Angelic Vocals
May 20, 2019
Before YEBBA releases her highly-anticipated debut album, we definitely recommend familiarizing yourself with her unique voice.