From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
Royal & the Serpent's "Chips" Is a Captivating Portrait of Emotional Turmoil and Anxiety
September 24, 2021
"Chips" showcases a softer side of Royal without sacrificing the irresistible bite of The Serpent.
Late Nights In Your Car Just Became a Whole Lot Lonelier with Suriel Hess' "Sick of You"
February 27, 2021
Your late-night driving playlist just grew by two and a half minutes.
Yumi Nu Kicks Off a New Beginning With the Irresistible 'Hajime'
May 20, 2022
<i>Hajime</i> feels like a creative rebirth for the model and artist.
YEBBA Blesses Mark Ronson's Sad Banger, "Don't Leave Me Lonely," with Her Angelic Vocals
May 20, 2019
Before YEBBA releases her highly-anticipated debut album, we definitely recommend familiarizing yourself with her unique voice.
![Hailey Knox Keeps Evolving With Release of "a boy named pluto" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/knox otw_1602860358.jpg)
Hailey Knox Keeps Evolving With Release of "a boy named pluto" [Premiere]
October 16, 2020
Singer-Songwriter Hailey Knox is evolving.
Clairo Steps Into the Next Chapter of Her Life with "Bags"
May 24, 2019
"Bags" marks the lead single from Clairo's long-awaited debut album IMMUNITY, set for release Aug. 2.
8 Irish Artists You Need to Be Listening to This St. Patrick's Day
March 17, 2019
Celebrate St. Patrick's Day with the best names in rising Irish talent.
Polo & Pan's 'Gengis' Is a Tour Through the World's Nightclubs
July 19, 2019
The electronic wizards explore psychedelic elements and tribal-inspired rhythms that guide the listener on a sonic pilgrimage to Club Mecca.
Shordie Shordie on "Bitchuary" and Getting 03 Greedo's Stamp of Approval | Quick 6
June 27, 2019
This is a thing or six you did not know about the viral artist.
dijon's 'Sci Fi 1′ Is a 21st Century R&B-Folk Masterpiece
March 4, 2019
An EP that will likely go down as one of the most overlooked yet critically-acclaimed projects of 2019.