From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
bbno$, Doja Cat, SHY Martin, and More Artists You Should Listen to Now | #NowWatching Playlist
November 8, 2019
This is what we have been streaming on repeat.
![Juke Ross Chronicles the Highs and Lows of His Life in 'Drifting Apart' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/juke-ross-ones-to-watch_1574712265.jpg)
Juke Ross Chronicles the Highs and Lows of His Life in 'Drifting Apart' [Q&A]
November 25, 2019
"I saved up some money, pawned the only jewelry I had, and bought my first guitar."
![Emma Charles Has Some Valid Questions About Friendship on "25″ [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma Charles - otw_1590701832.jpg)
Emma Charles Has Some Valid Questions About Friendship on "25″ [Premiere]
May 28, 2020
From the piano hiding in the background of the song, to the drum production, every element of this song complements each other to near perfection. Emma Charles' "25" is a blast from the past, and we're here for it.
Holly Humberstone Is in Full Bloom
May 12, 2020
If you are looking for a new artist to listen to through this strange time, look no further than the transcendent musings of Humberstone.
Ruel and Cosmo's Midnight Make for a Perfect Match in "Down for You"
February 3, 2020
A collaboration a year in the making... it was well worth the wait.
Ashe Captures the Multiplicity of Life in "Cold in California"
July 19, 2019
"Nothing is ever one-sided or perfect or right all the time."
![Suzanne Sheer Is Here For Her Girlies in "Girls on the Internet" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/suzanne-sheer-girls-on-the-internet_1652389168.png)
Suzanne Sheer Is Here For Her Girlies in "Girls on the Internet" [Q&A]
May 12, 2022
"Girls on the Internet" sees Sheer penning both a love letter and accepting her envy.
Cautious Clay, Still Woozy, Melanie Faye, and More Link on "Cheesin'," a Song in Support of MuisCares
April 22, 2020
The new charity-based single also features sophie meiers, Remi Wolf, Claud, and HXNS.
Conan Gray Leans Into His Vulnerability in "Heather" Video
August 24, 2020
In the highly anticipated music video to his newest smash single, Conan Gray will leave you asking one question: Who is Heather?
Ashnikko Reveals Next-Level TikTok, Beats & Fan Collaboration in Kaleidoscopic "Daisy" Video
August 7, 2020
The internet's favorite blue-haired, viral feminist, Ashnikko, graces her loyal subjects with the brand new video for latest single "Daisy."