From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![Boston Duo Camp Blood Return With "Trap" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Camp Blood_1598563297.jpg)
Boston Duo Camp Blood Return With "Trap" [Premiere]
August 27, 2020
Boston based duo Camp Blood is back with some new music.
Mulay Shines in New Visual for "ANTRACYTE"
January 15, 2021
If you haven't yet heard of Mulay, consider this an informal introduction.
inverness, Anthony Russo & Kang Daniel Send Us Into a Euphoric Trance on "State of Wonder"
January 20, 2021
inverness isn't a name we've exactly floated around, but one that will without a doubt leave a mark after the release of their brand new music video.
Nightshifts Unveils His Cosmic New Single "Tunnel Vision"
May 7, 2021
"Tunnel Vision" gently comes in like a summer breeze, full of life and buoyancy.
abrahamblue Is Nostalgic and Vocally Breathtaking on His Debut EP
November 2, 2020
Pop and R&B newcomer abrahamblue is clearly doing what he was born to do.
BRIDGE Navigates an Addictive Yet Toxic Relationship on "Make Me Miss You"
January 29, 2021
Returning with his first release of 2021, BRIDGE is back with "Make Me Miss You," a heavy-hitting track on the perils of an unhealthy love.
![kind. Makes Jam and Juice in Lighthearted "Fall" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kind-fall-music-video_1643297396.png)
kind. Makes Jam and Juice in Lighthearted "Fall" Video [Premiere]
January 27, 2022
"The whole thing felt like a fever dream... we were all just laughing with one another."
Michi Finds Solace on "Escondida"
September 4, 2020
Documenting her own self-discovery journey, Michi crafted a masterpiece that celebrates isolation.
BK Rockstar Brings High Energy and Intensity on His New Single
December 4, 2020
17-year-old, BK Rockstar is the newest artist out of New York to push boundaries with a new style and new sound.
Paris Michael Is Headed for Stardom on "GWEN STEFANI"
January 15, 2021
Fresh off the heels of his eccentric PUBLICITY STUNT EP, Chicago native Paris Michael is back with another wild and abrasive single.