From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
Sabrina Lee Shows off Her Songwriting Maturity on "Be There"
November 16, 2020
Virginia native Sabrina Lee is at the forefront of contemporary pop.
BK Rockstar Brings High Energy and Intensity on His New Single
December 4, 2020
17-year-old, BK Rockstar is the newest artist out of New York to push boundaries with a new style and new sound.
Emma Oliver Breaks Down Her Barriers on "Getting Older"
December 14, 2020
On her latest and most intimate song to date, Emma Oliver breaks down the barriers she's been trapped behind and lets us into her world.
Mulay Shines in New Visual for "ANTRACYTE"
January 15, 2021
If you haven't yet heard of Mulay, consider this an informal introduction.
KidEyes Throw Their Name into the Mix on "Come Down"
February 3, 2021
Pop-rock duo, KidEyes, may not be a name you were formally introduced to, but allow us to make that introduction.
Sedona's Visual for "Leaving the Chapel" Is a Dreamy 80's-Inspired Ode to Tragic Love
February 3, 2021
After the release of their debut EP Rearview Angel last year, Sedona returns to us this week with a visual for "Leaving the Chapel."
LA Producer GYYPS Returns With Fiery New Single "Careless"
March 8, 2021
LA-based multi-instrumentalist, producer, and visual artist GYYPS returns with his newest single "Careless," releasing alongside its own eclectic visual.
Noah Cunane Adds Another Bop To His Catalog With "Call Him"
July 13, 2020
Every time we write about Noah Cunane, we're always talking about how he released his hottest track to date. Welp... we're here to say it again.
Kipp Stone Impresses Again with "Cheap Sangria"
August 21, 2020
Dropping as a late summer vibe, Stone explores themes of getting out and moving on with his latest "Cheap Sangria."
Moontower's "Hit the Lights" Is an Uplifting Banger
September 2, 2020
Want some good boy band fun and a pop song that'll get you and your friends off your feet? Look no further.