From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
Joe Avio Ponders on the Pain of Long Distance on "Without Your Love"
August 13, 2020
Joe Avio is winning our hearts, one song at a time.
Marcaux Ascends With the Release of "Down"
August 24, 2020
On "Down," Marcaux unpacks the wrestle with success tropes that are both real and perceived.
![10 Questions With Sam Valdez on Her New Single "Unwind" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-valdez-interview-unwind-1661881787.jpg)
10 Questions With Sam Valdez on Her New Single "Unwind" [Q&A]
August 30, 2022
"Unwind" is a beguiling affair that unassumingly draws you into its depths.
Arden Jones Proves to Be the Gift That Keeps Giving With ‘age tape 9’
October 6, 2022
Jones delivers more of his memorable, soon-to-be patented surfer soul.
Get to know DREA in Five Minutes or Less
October 20, 2023
"Most of the time I talk about not knowing what I’m doing but I’m having fun doing it."
![Connis Reflects on Growth and Change on "SPF 30" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/IMG_1360 (1)_1613505773.JPG)
Connis Reflects on Growth and Change on "SPF 30" [Premiere]
February 16, 2021
Connis returns with his latest single "SPF 30."
BK Rockstar's Delivers a Wild, High Energy Performance on "Smoke"
March 25, 2021
Brooklyn native, BK Rockstar, is relatively new to the hip hop scene, but he raps as if he's an established veteran.
Treasure Emerges as a Genre Floating Butterfly in 'Plebeian (Demo)'
April 16, 2021
<i>Plebeian</i> emits an aura of escapism with moments of serenity interwoven throughout
Colby Lafayette Steps Into His Rockstar Persona on "BEST GUY"
February 25, 2021
Colby Lafayette is exploring new vices on his single "BEST GUY."
![In Her Self-Titled Debut EP, AERI Breaks Up With the Idea of Herself [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AERI-self-titled_1622743251.jpg)
In Her Self-Titled Debut EP, AERI Breaks Up With the Idea of Herself [Premiere]
June 3, 2021
AERI's debut EP is an intimate exploration of the queer journey often left untold.