From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
Dua Saleh & Bas Explore Forbidden Alien Love Amid Intergalactic Warfare in "RE(a)D"
September 9, 2020
Partnering with Dreamville's first signee, Bas, Dua Saleh shares another epic battle, this time chronicling a story of forbidden love, with a sexy sci-fi twist in "RE(a)D."
Making (Gourmet) Bagel Bites Inspired By FINNEAS' "The 90s" | Bone Apple Tea
October 21, 2021
Who knew nostalgia could taste so delicious?
Avry's "Petals" Is a Charming Ode to Unrequited Love
October 29, 2021
"I wrote the song after realizing I was much more in love with someone than they were in love with me."
altopalo and Bartees Strange Join Forces For the Self-Diss Track "Love That 4 You"
August 11, 2022
"love that 4 you" is a textured, hypnotic affair.
Are Virtual Concerts the Future of Live Music? Omar Apollo Live From Paisley Park
November 3, 2020
Concerts and concert reviews look a lot different in 2020.
Jimi Somewhere Drives Through Nostalgia On "In My Car"
November 25, 2020
Tucked away in the middle of Norway, indie artist Jimi Somewhere, also known as Benjamin Shandy, has released yet another spellbinding single ahead of his upcoming album Nothing Gold Stays called "In My Car."
conner's "theme song" Proves He's a Modern Rockstar
December 17, 2020
The Maryland born, LA-based artist and multi-instrumentalist conner has been making waves with his recent single "theme song."
Ben Kessler Strives to Find Balance on "Cruise Control"
February 2, 2021
We've covered Ben Kessler since the very beginning, and we're thrilled to be covering his impressive growth on "Cruise Control."
Young Saab, Nana Lourdes, and Rome Fortune Deliver Your Next Weekend Anthem With "girls in town"
August 9, 2021
"girls in town" arrives as a bittersweet bop about a love gone sour.
Junior Mesa's 'Cirque Du Freak' Is Out of Control, and That's the Way He Likes It
August 16, 2021
Plagued equally by a crushing confusion and an undying hope, Junior Mesa channels his feelings of alienation into a standout project.