From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![JW Francis Follows the Feeling on 'WANDERKID' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jw-francis-interview_1634057702.jpeg)
JW Francis Follows the Feeling on 'WANDERKID' [Q&A]
October 12, 2021
JW Francis captures the candid stories of the people who come in and out of his life, even if just for a moment.
![Summer Comes to an End in young friend's 'HOW DID WE GET HERE?' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/young-friend-interview-how-did-we-get-here-1663186539.jpg)
Summer Comes to an End in young friend's 'HOW DID WE GET HERE?' [Q&A]
September 13, 2022
How old denim, Jeff Buckley, summer's end, Hanya Yanagihara, and more informed young friend's latest emphmeral project.
Hobo Johnson, Michael Seyer, Sam Fender & More | #NowWatching Playlist
September 13, 2019
Follow along for the best new songs added every week.
flor Plays Never Have I Ever With White Claw
September 16, 2019
Catch flor on their Ones To Watch - presented tour NOW!
Adam Pastel's Debut 'MISTAKEN MEMORIES' Demands Attention
November 25, 2020
Adam Pastel's music is just as bright and colorful as his name suggests.
Boslen's "TRIP" Is Hard-Hitting Psychedelic Hip-Hop At Its Finest
March 8, 2021
Last month, Vancouver rapper Boslen returned with "TRIP," his first single of 2021.
spill tab Links With Tommy Genesis For the Decidedly Infectious "Indecisive"
August 10, 2021
"Indecisive" races forward with an intoxicating hunger.
![Iceland's Và¶k Brings Us Addictive Electro-Pop Masterpiece "Erase You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vok-ones-to-watch.jpg)
Iceland's Và¶k Brings Us Addictive Electro-Pop Masterpiece "Erase You" [PREMIERE]
January 11, 2019
"'Erase You' is a song about a person who pushed me off the edge to a point when all I wanted to do was to erase them from my life."
Take the Road Less Traveled with Mark Diamond's Synthy "Road"
February 8, 2019
The 25-year-old has been stockpiling radio-ready tracks for our impatient ears, and "Road" is the newest taste of this secret collection.
The Maràas, The Aces, LoveLeo, and More Artists You Should Listen to Now | #NowWatching
March 6, 2020
The best new music playlist on Ones To Watch.