From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
#NowWatching Playlist: Raveena, Matt Maeson, Sasha Sloan & More
May 31, 2019
Follow along if you love #NewMusicFriday as much as we do.
An Interview With Bri Steves: A Hip-Hop Visionary
June 13, 2019
Philly born-and-raised multi-instrumentalist, producer, and artist Bri Steves does it all.
The Faim Plays Who's Most Likely To...?
September 17, 2019
In addition to gracing the world with a host of new anthemic tracks, The Faim is currently hitting the road with Stand Atlantic on their Ones To Watch and The Noise - presented tour.
![Hello Forever Spreads Joy and Splatters Paint in "Anywhere Is Everywhere" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hello-forever-ones-to-watch_1571848251.JPG)
Hello Forever Spreads Joy and Splatters Paint in "Anywhere Is Everywhere" Video [PREMIERE]
October 23, 2019
Hello Forever's sole mission is to spread joy through music, and it is safe to say they are doing a mighty fine job.
![Marie Lang's "Don't Wanna Go Back" Is Glowing With Femininity [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marie lang ones to watch smaller_1574193023.jpg)
Marie Lang's "Don't Wanna Go Back" Is Glowing With Femininity [Premiere]
November 18, 2019
A song for anyone who has experienced the pains and joy of a friendship turning into something more.
Blimes Gets Personal and Intimate in "Under My Skin"
December 12, 2019
Meet Blimes, the rapper, singer, and songwriter who can do it all.
Max Leone Releases Stripped-Down Demo "in case (there's a change of heart)
January 5, 2021
Max Leone's new demo track "in case (there's a change of heart)" arrives on the heels of Leone's recently released single "5," which also demonstrates his style of being minimalist yet mesmerizing.
Yeek Gets Eccentric on "3000 Miles (Baby Baby)"
February 8, 2021
"3000 Miles" is the kind of song that makes the most sense when you're, in Yeek's own words, "higher than a kite."
gabriel black Unveils LSD-Fueled Simp Anthem "batman"
May 28, 2021
The latest addition to the DCEU sounds great.
![Brandy Haze Puts Herself First on 'That's Unfortunate' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brandy-haze-thats-unfortunate-interview_1630431949.png)
Brandy Haze Puts Herself First on 'That's Unfortunate' [Q&A]
August 31, 2021
Haze is here to prove that no matter how bad things get, there is always hope to be found in the arms of R&B.