From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![10 Questions With Baytrees on Their New Single "Lover" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/10-questions-baytrees-1660754436.jpeg)
10 Questions With Baytrees on Their New Single "Lover" [Q&A]
August 17, 2022
Inspired by Marvin Gaye, Prince, Bootsy Collins, and raving, it's difficult to resist Baytrees' latest offering.
![Oliver Malcolm Takes the Next Step Forward in His Musical Evolution With 'Act Two' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oliver-_malcolm-interview-act-two-1665161898.jpg)
Oliver Malcolm Takes the Next Step Forward in His Musical Evolution With 'Act Two' [Q&A]
October 7, 2022
"Expect the unexpected."
Brandon's "Baby" Is a Tender Love Letter
October 5, 2020
Singer, songwriter, and producer Brandon returns with new music, a new video, and a new EP announcement.
![Juno Is, From Drumming in Bands to Embracing Full Creative Control [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/830x332-Juno-Is_1631896747.jpg)
Juno Is, From Drumming in Bands to Embracing Full Creative Control [Q&A]
September 13, 2021
Juno Is serves dreamy, mysterious, lush, and multilayered psych-pop.
Jeshi Presents an Intoxicating Vision For Rap on "Hit By a Train"
October 7, 2021
"I just want to make music that speaks into people's lives."
Karnaval Blues Offers A Sip of His R&B-Infused Electronica with "Forget"
March 15, 2019
Karnaval Blues is the newest addition to independent label Mind of A Genius, which also covers THEY., Gallant and ZHU.
Whethan and Jeremih's "Let Me Take You" Is the Collab You Never Knew You Needed
May 10, 2019
This collaboration might just cement Whethan as a household name.
BIIANCO Shares Electronic Wave "Rice Crispies," Second Single from Debut EP
September 6, 2019
Vibrant and thriving, queer artist BIIANCO is back with another popping anthem just months after her debut.
![DJ ST THOMAS Takes Us Through His Wonder Years with "PAUL JOSHUA PFEIFFER" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dj-st-thomas-ones-to-watch_1569872748.png)
DJ ST THOMAS Takes Us Through His Wonder Years with "PAUL JOSHUA PFEIFFER" [PREMIERE]
September 30, 2019
Possessing depth, rhythm, and a bit of that DJ ST THOMAS flair, "PAUL JOSHUA PFEIFFER" certainly sets the tone for his upcoming EP.
![1$T Takes Us Around The World on "Tokyo Project" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/1st OTW_1579648523.jpg)
1$T Takes Us Around The World on "Tokyo Project" [Q&A]
January 21, 2020
We talk to 1$t about his journey through music and around the world.