From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
Tessa Rae Comes To Life In Music Video For Latest Single "Body"
October 1, 2020
Oakland-born, LA-raised Tessa Rae just released her new music for her latest single "Body."
B.Miles Is a Bridge to Pop Music's Future
November 16, 2020
We recently caught up with alt-pop maven B.Miles to discuss how she handled chasing success after "Salt" became a hit, the concept behind her debut 'In Order of Appearance,' what she learned about herself as a songwriter, and more.
![Lucy Park Promises to Be "True to You" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lucy p_1613142046.jpg)
Lucy Park Promises to Be "True to You" [Premiere]
February 12, 2021
On her latest single "True to You," Lucy Park radiates confidence and charm, resulting in a track you'll want to play on a loop.
![Brendan Bennett Debuts a Party Anthem For Our Pockets with "Rich Friends" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brendan-bennett-ones-to-watch-2.jpg)
Brendan Bennett Debuts a Party Anthem For Our Pockets with "Rich Friends" [PREMIERE]
February 18, 2019
Finally, a song for ballin' on a budget.
![AURORA, Alexander23, Cavetown & More [#NowWatching Playlist]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Now-Watching-Aurora-Ones-To-Watch-2_1559947370.jpg)
AURORA, Alexander23, Cavetown & More [#NowWatching Playlist]
June 7, 2019
Follow along for 25 of the best new tunes added every Friday.
![Jo MacKenzie Explores the Full Range of Being a 'Tourist' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jo-mackenzie-tourist-interview_1647880638.jpeg)
Jo MacKenzie Explores the Full Range of Being a 'Tourist' [Q&A]
March 21, 2022
From teenage insecurity to big-city disillusionment, Mackenzie examines what it feels like to not perfectly belong.
Blu DeTiger and Biig Piig Capture Lightning in a Bottle With "Crash Course"
July 19, 2022
The collaboration between the US and UK rising stars is hypnotic.
![Quinn Lewis - "Only Everything" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/quinn-lewis-ones-to-watch_1561496374.jpg)
Quinn Lewis - "Only Everything" [Live + Interview] | All Eyes On
June 25, 2019
In Quinn Lewis' music, you will find a rare transformative gift.
![Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lostboycrow-ones-to-watch-thumbnail_1566239323.jpg)
Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]
August 19, 2019
+ Make sure to check out Lostboycrow this fall on tour with flor, presented by Ones to Watch.
Brandon's Video For "Fallen (Here)" Will Ensure You Fall For Him
October 2, 2019
In a way, the visual perspective of the video is of someone who is actively falling for someone, whether that be figuratively or literally.