From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
Khushi's "From Me" Foreshadows His Potential to Revive the Concept Album
May 17, 2019
Khushi's newest release wastes no time in showcasing the artist's ability to weave ornate tapestries of sound.
Koffee Sets "Rapture" Ablaze With Remix Feat. Govana
May 31, 2019
Meet the Jamaica native who writes meteoric hip-hop/reggae crossover hits that are as fiery as her home nation's cuisine.
Reo Cragun Is One of the Most Unique Musical Empaths of Our Generation
October 28, 2020
Reo Cragun embodies the full registry of our confusing but soulful American identity
![Zacari - "You Can Do Anything" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zacari-live-ones-to-watch-2_1569872351.jpeg)
Zacari - "You Can Do Anything" [Live + Interview] | All Eyes On
September 30, 2019
Delving into a groove-inducing live rendition of 'Run Wild Run Free''s lead single, TDE's newest star lit up our stage.
Berel's Thirteenth Floor' Is a Silky Smooth Ode to Falling In (and Out) of Love
October 15, 2019
Berel's voice is the sonic personification of cashmere.
beabadoobee, Ghetto Sage, Sasha Sloan, and More Artists You Should Listen to Now | #NowWatching Playlist
October 18, 2019
New Music Friday has never sounded better.
Oxymorrons Bring a Rollercoaster of Energy to Adrenaline-Pumping "Think Big"
March 9, 2022
"If you're not headbanging or screaming like you're about to transform into a Super Saiyan, I don't know what will."
![blackwave. Is Crafting a Timeless Aroma With "Perfume" and Forthcoming EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/blackwave-perfume-interview-1660325974.jpg)
blackwave. Is Crafting a Timeless Aroma With "Perfume" and Forthcoming EP [Q&A]
August 12, 2022
blackwave. is made for easygoing summer days spent watching the sunset.
![Skylar Stecker Proves Stadium-Ready With 'Earth Signs' Performance [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/skylar-stecker-earth-signs_1629306132.jpeg)
Skylar Stecker Proves Stadium-Ready With 'Earth Signs' Performance [Premiere]
August 18, 2021
Skylar brings her latest striking EP to life in grand, praiseworthy fashion.
![fijitrip Releases 'Tech,' an Ode to Love Expressed Over Experimental Sounds [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/fijitrip-tech_1587405469.jpg)
fijitrip Releases 'Tech,' an Ode to Love Expressed Over Experimental Sounds [Premiere]
April 20, 2020
"It feels like I made this EP ages ago, and it's really me just tryna find a sound."