From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![Quinn Lewis - "Only Everything" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/quinn-lewis-ones-to-watch_1561496374.jpg)
Quinn Lewis - "Only Everything" [Live + Interview] | All Eyes On
June 25, 2019
In Quinn Lewis' music, you will find a rare transformative gift.
![UFOs Wreak Havoc in Dark Pop Princess Final Child's "Ruthless Liar" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/final-child-ones-to-watch_1565809242.jpg)
UFOs Wreak Havoc in Dark Pop Princess Final Child's "Ruthless Liar" Video [PREMIERE]
August 14, 2019
"That's where the inspiration behind the video came from. Somebody's view on their own lies, trying to keep 'em under control."
Brandon's Video For "Fallen (Here)" Will Ensure You Fall For Him
October 2, 2019
In a way, the visual perspective of the video is of someone who is actively falling for someone, whether that be figuratively or literally.
Scarypoolparty Spits a Freestyle and Reveals His Biggest Guilty Pleasure | Truth or Dare
October 30, 2019
Scarypoolparty is an artist of many talents and few secrets.
Elohim Blows Us Away With 'Reimagined: Live at Hollywood Forever'
November 19, 2019
Whoever said that true beauty cannot be captured has obviously never listened to Elohim's 'Reimagined: Live at Hollywood Forever.'
Tay Iwar Releases Captivating New Visual for "MONICA"
June 26, 2020
The enigmatic multi-instrumentalist is back with a mystical new visual for "MONICA."
Grimes, REI AMI, Oliver Malcolm, and More Artists You Should Listen to Now | #NowWatching
February 21, 2020
The best new music playlist on Ones To Watch
Ambar Lucid Welcomes You to the Mesmerizing 'Garden of Lucid'
April 13, 2020
<i>Garden of Lucid</i> is a world unto itself.
Mei River's New Single Is Nothing Like You've Ever Heard
June 26, 2020
There's so much in "A Story About Getting Lost," and it makes it one of the most interesting listens of summer 2020.
Blu DeTiger and Biig Piig Capture Lightning in a Bottle With "Crash Course"
July 19, 2022
The collaboration between the US and UK rising stars is hypnotic.