From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Coachella 2019: Six Pop-Ups Better Than Any Coachella Party
April 9, 2019
From Sunday Service to Gambino dropping a film, this is what you cannot miss at Coachella 2019.
![Shallou Takes Us Behind The Scenes at Coachella [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shallou-ones-to-watch 2.jpg)
Shallou Takes Us Behind The Scenes at Coachella [TOUR DIARY]
April 17, 2019
Relive Shallou's soothing sounds and feel-good synths at the Sahara Tent.
Dave B Urges Us To Disconnect in Order to Connect in "CPU LUV"
May 3, 2019
"Love me like you do your computer, love."
![liily - "Sold" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/LIILY-live-Ones-To-Watch_1562627312.jpg)
liily - "Sold" [Live + Interview] | All Eyes On
June 19, 2019
liily is standing at the cusp of an electric guitar - led revolution.
![Ones To Watch Presents: Chris Lane's 'Big, Big Plans Tour' [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/chris-lane-ones-to-watch-3_1567533149.jpg)
Ones To Watch Presents: Chris Lane's 'Big, Big Plans Tour' [ANNOUNCEMENT]
September 3, 2019
The forthcoming tour comes hot off the heels of the titular single, which saw Lane propose to Lauren Bushnell in a heartfelt ode and accompanying music video.
![Sara King's "Velvet" Is a Sultry R&B Ballad Inspired by 'Twin Peaks' [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sara-king-velvet_1580408920.jpeg)
Sara King's "Velvet" Is a Sultry R&B Ballad Inspired by 'Twin Peaks' [Premiere]
January 30, 2020
Rarely does a song title so aptly embody the physical sensation of listening to a track unfurl out before you.
Holly Humberstone Navigates the Pitfalls of Catching Feelings For a Friend in "Sleep Tight"
May 3, 2022
"This song takes me back to that time of what felt like no consequences and impending heartbreak."
min.a Creates a Futuristic Atmosphere in "Tape It Back Together"
May 1, 2020
min.a is an artist unafraid to constantly reinvent herself.
For mxmtoon, 'dusk' Signals a New Beginning
October 5, 2020
"<i>dusk</i> is meant to serve as a reminder that life is cyclical."