From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
Dro Kenji Is Making Melodic Rap on His Own Terms
November 16, 2020
Dro Kenji continues his hot streak with his debut project 'Tears and Pistols.'
Kota the Friend Takes a Victory Lap on "Lyrics to Go Vol. 2"
January 20, 2021
On Lyrics to GO Vol. 2, KOTA the Friend delivers his signature laid-back raps with an extra dose of reflection this time around.
Ayokay's "Things Fall Apart" Sets You in a Magical Indie-Pop Landscape
June 28, 2019
The LA-based singer, songwriter, and producer's latest is light and whimsical in nature, yet totally danceable.
Freya Ridings Is Poised for Stardom with Poignant Self-Titled Debut Album
July 22, 2019
Ridings' poise, poignance, and well-roundedness establish her as a dynamic vocalist and songwriter well beyond her years.
![VàˆRITàˆ Reveals 10 Ways for Artists to Survive Without a Label [INDUSTRY INFILTRATION]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verite-ones-to-watch_1563923478.jpg)
VàˆRITàˆ Reveals 10 Ways for Artists to Survive Without a Label [INDUSTRY INFILTRATION]
July 23, 2019
VÉRITÉ is here to help.
Gus Dapperton Hits the Dancefloor With "Give It To Me Straight"
August 23, 2019
There is only one Gus Dapperton.
Lil Tecca, mxmtoon, Deb Never, SiR & More | #NowWatching Playlist
August 30, 2019
Follow along for new songs added every Friday.
![Ones To Watch Presents: Chris Lane's 'Big, Big Plans Tour' [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/chris-lane-ones-to-watch-3_1567533149.jpg)
Ones To Watch Presents: Chris Lane's 'Big, Big Plans Tour' [ANNOUNCEMENT]
September 3, 2019
The forthcoming tour comes hot off the heels of the titular single, which saw Lane propose to Lauren Bushnell in a heartfelt ode and accompanying music video.
Audrey MiKa's "Fake Heartbreak" Is Your Anti-Cuffing Season Anthem
October 31, 2019
"Being vulnerable isn't a bad thing, and 'Fake Heartbreak' is here to tell you that it's gonna be ok."
X Lovers' 'virgin' Is an Avalanche of Emotional Depth
November 25, 2019
X Lovers has dispatched a wellspring of emotions for you to bask in.