From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![VALÉ and Kat Dahlia Join Forces For Cinematic "oop" Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/VALE-oop_1618592270.png)
VALÉ and Kat Dahlia Join Forces For Cinematic "oop" Visual [Premiere]
April 16, 2021
"'oop' pulls you in swiftly and leaves you falling in love with its raw, spirited energy."
MASN's "Don't Talk" Is Reminder We're All Just Trying to Figure Out Life
July 16, 2021
'Don't Talk' shows what it's like to not be able to vocalize your feelings because of how difficult it is being vulnerable."
HVN's 'All Girls Go to Heaven" Is the Hip-Hop Subversion 2021 Needed
November 10, 2021
If this is your first exposure to the Houston artist, then you're in luck, because this is the perfect place to start.
![10 Questions With Gemma Laurence on Her New Single "Lavender" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gemma-_laurence-interview-1659475610.jpeg)
10 Questions With Gemma Laurence on Her New Single "Lavender" [Q&A]
August 2, 2022
"I may have written it for my best friend, but I hope it can be an anthem for the queer community too."
![Limitless: Trevor Jackson Is Blazing the Way for Future Multi-Hyphenates [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/TJ_Drink copy_1567042240.jpg)
Limitless: Trevor Jackson Is Blazing the Way for Future Multi-Hyphenates [Q&A]
August 29, 2019
Enter the mind of the multi-faceted entertainer, Trevor Jackson.
Take A Trip Into BENEE's Dream World in "Glitter" Visual
September 18, 2019
By this point, we're all obsessed with the indie-pop hot-shot BENEE.
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Gorillaz Taps slowthai and Slaves for a Bit of "Momentary Bliss"
January 31, 2020
What is "Momentary Bliss?"
Yungblud's "Don’t Feel Like Feeling Sad Today" Is a Defiant Rallying Cry For Brighter Skies
June 30, 2022
"To me this song is what happiness feels like. Happiness with a bite."
What Red Bull Music Festival LA Event Should You Go To Based on Your Weirdly Specific Tastes?
January 31, 2019
In its sophomore year, Red Bull Music Festival Los Angeles is set to return this February bigger and better than ever.