From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
Julia Wolf Puts the Shy Girls First on Debut EP 'Girls in Purgatory'
October 7, 2021
On her debut EP, Julia lays the foundation for an extremely relatable pop breakthrough.
Who Is GAYLE?
January 20, 2022
Meet the artist behind the viral smash hit "abcdefu."
KayCyy and Gesaffelstein Collide on Cinematic Visual For "OKAY!"
February 15, 2022
The latest from the Kanye West protégée has all the makings of an avant-garde hit.
Yellow Days Keeps the Vibe Mellow in the Soulful 'Slow Dance & Romance'
April 29, 2022
<i>Slow Dance & Romance </i> a celebration of understated musical inventiveness.
Pale Waves Return With "Lies," Announce New Album 'Unwanted'
May 9, 2022
"Lies" is a nostalgic, pop-punk anthem that harnesses angst to empower catharsis.
Deaton Chris Anthony and BENEE Team Up For the Nostalgia-Inducing "Goodbuy My Old Life"
June 3, 2022
Deaton is on a mission to make bowling stylish again (and he sounds pretty good doing it).
bLAck pARty's 'Hummingbird' Tells Stories of Love, in Every Season of Its Blooming
August 10, 2022
Featuring Childish Gambino, Saba, and more, bLAck pARty's latest project arrives as a heavenly affair.
BLACKSTARKIDS and beabadoobee Manifest a Technicolor NYC With "CYBERKISS 2 U*"
September 8, 2022
"CYBERKISS 2 U*" is a genre-bending earworm that captures the overwhelming spectacle and unrestrained joy of New York.
![Sorcha Richardson Hopes 'Smiling Like an Idiot' Can Be Your Peace in the Dark [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sorcha-richardson-smiling-like-an-idiot-interview-1664212023.png)
Sorcha Richardson Hopes 'Smiling Like an Idiot' Can Be Your Peace in the Dark [Q&A]
September 23, 2022
"You can find happiness and beauty in places you thought you never would."
Kenny Mason’s 'RUFFS' Explores Salvation, Trauma, and Putting the Future First
October 5, 2022
The past year has been anything but ordinary for the Atlanta artist.