From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
Author:
Alissa Arunarsirakul
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
Author:
Alissa Arunarsirakul
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
Author:
Alissa Arunarsirakul
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
Author:
Alissa Arunarsirakul

YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
Author:
Maxamillion Polo

TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
Author:
Andra Nechita
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
Author:
Chuck Ramos
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
Author:
Maxamillion Polo

AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
Author:
Maxamillion Polo
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
Author:
Jenna Singer
![sad alex Explores a New Relationship With Sadness in "crydancing" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sad-alex-crydancing_1637254393.jpg)
sad alex Explores a New Relationship With Sadness in "crydancing" Video [Premiere]
November 18, 2021
"the reality is that sadness is something that everyone goes through and we're really sort of in it together."
Author:
Blake Small

The Moving Stills Soundtrack Golden Hour With Debut Album 'Sunshine Corner'
March 2, 2022
The Moving Stills are the sonic epitome of halcyon summer days spent at the beach.
Author:
Joe Beer

Dora Jar's "Bump" Is a Hypnotic Manifestation Turned Reality
September 15, 2022
"Bump" is shrouded in a dreamlike ether.
Author:
Nathan Ahamed

Harry Hudson and Jaden Smith Let Their Hearts Bleed in "Just Slide" Video
February 20, 2019
We are still as infatuated as ever by this otherworldly blend of brooding R&B and electro-pop aesthetics.
Author:
Maxamillion Polo
![See What Life After Harvard Looks Like For Pop Singer Brynn Elliott [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brynn-elliott-ones-to-watch 2.jpeg)
See What Life After Harvard Looks Like For Pop Singer Brynn Elliott [TOUR DIARY]
April 2, 2019
Fresh from opening for the boy band Why Don't We, Elliott shared a few of her highlights and intimate moments on and off stage.
Author:
Kelly Itatani
![888 Dives into Post-Relationship Growth in the Contagious "Pins & Needles" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/888-ones-to-watch_1557944643.jpg)
888 Dives into Post-Relationship Growth in the Contagious "Pins & Needles" [PREMIERE]
May 15, 2019
With elevated electronic soundscapes, contagious alt-pop melodies, and blazing vocals, the track is a commanding yet emotive release.
Author:
Chloe Robinson
![Baker Grace's 'Girl, I Know' EP Proves That She Is Ready to Conquer the Pop World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch-9_1558377269.jpg)
Baker Grace's 'Girl, I Know' EP Proves That She Is Ready to Conquer the Pop World [Q&A]
May 20, 2019
"I would describe my sound as 'an escape into your truth.'"
Author:
Alissa Arunarsirakul
![Matthew Chaim's "Sunflowers" Is a Heart-Wrenching Ode to His Late Father [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Matthew-Chaim-ones-to-watch_1564078031.jpg)
Matthew Chaim's "Sunflowers" Is a Heart-Wrenching Ode to His Late Father [PREMIERE]
July 25, 2019
"He passed away when I was 12 years old, and it has only been in the last couple of years that I've found the space to express this loss in my songwriting."
Author:
Jessica Thomas

Tate Tucker Is Reinvigorating a New Generation of Pop-Rap
January 7, 2020
Tucker is creating music as breezy as the place he calls home.
Author:
Kelly Itatani

Top That Track Builds Their Virtual Prom Playlist With Maddie Jay in "High School B-Roll"
May 12, 2020
Co-hosts Precious and Dave talk favorite high school pranks, skipping class, and outrageous prom outfits.
Author:
Precious Kato