From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![Crown Lands - "Waterfall" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/crown-lands-ones-to-watch.gif)
Crown Lands - "Waterfall" [Live + Interview] | Northside Sessions
February 26, 2019
Crown Lands is a classic rock - minded duo that creates anthems that flow as effortlessly as their hair.
Kyle Dion's Funk-Fueled R&B Journey Is as Sweet as 'SUGA'
March 12, 2019
Will this be the project to catapult this R&B visionary to fame?
Dounia Calls Out Insecure Men In "LOWKEY GRL"
March 22, 2019
Our favorite fierce female is back with yet another flawless feminist anthem.
![Open Lila Drew's 'locket' of Empathetic Emotions & Serene Pop Melodies [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lila-drew-ones-to-watch_1559072410.jpg)
Open Lila Drew's 'locket' of Empathetic Emotions & Serene Pop Melodies [Q&A]
May 28, 2019
Lila Drew is an 18-year-old who isn't afraid of vulnerability and self-reflection.
The Faim - "Summer Is a Curse" | All Eyes On
January 4, 2019
Inspired by the likes of Panic! At The Disco & Fall Out Boy, the Australian band makes music that runs the gamut from indie rock to pop punk.
Dijon's Debut Album 'Absolutely' Is Bursting at the Seams With Life
November 5, 2021
Few albums, projects, or songs for that matter feel as alive as Dijon's <i>Absolutely</i>.
Vitesse X Announces New Album 'Us Ephemeral,' Drops Hypnotic New Single
January 13, 2022
"I wrote this song at the very beginning of lockdown, reflecting on all of the beautiful people, places and experiences that have touched my life."
$NOT and A$AP Rocky Collide on "Doja" Cat-Inspired Visual
February 7, 2022
"Doja" is a hard-hitting hit written in praise of one of hip-hop's most celebrated icons.
![Introducing Arlo Parks, A Sagacious Voice for a Broken Generation [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Arlo-parks-ones-to-watch-3 _1560979411.jpeg)
Introducing Arlo Parks, A Sagacious Voice for a Broken Generation [NEW ARTIST DISCOVERY]
June 19, 2019
Carefully crafted with tidbits of real life details and poetic liberties, Parks is able to capture personal moments while tapping into our overarching shared human experience.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."