From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
Ella Jane is Unapologetically, Authentically Herself in “Party Trick”
July 14, 2022
"'Party Trick' reminded me just why I write songs."
10 Questions With Gavin Haley on His Debut Album 'i hate you, Don't Leave Me'
August 16, 2022
"This album is the last year-and-a-half of my life and some of my most personal journal entries."
Tom The Mail Man Puts It All on the Line With “•You’re the one I like now!•”
September 29, 2022
“•You’re the one I like now!•” is an infectious, distinctive blend of punk rock, hip-hop, and pop.
maye, Joji, girl in red and More Artists You Should Listen to Now | #NowWatching
April 17, 2020
The best new music playlist on Ones To Watch.
Pride Queen Kim Petras Gives Us Yet Another Reason to Stan With 'Clarity'
July 1, 2019
Effortlessly euphoric and utterly bubblegum, all while delivering a bold new vision for the future of pop, Petras is the Pride princess we stan.
Beabadoobee Unleashes Her Inner Grunge Roots on "I Wish I Was Stephen Malkmus"
September 20, 2019
Bea has quickly taken over the indie world and is set to open for Clairo on her North American Immunity tour.
070 Shake Reinvents Herself in 'Modus Vivendi'
January 18, 2020
"I want it to make a change in the world. The agenda is bigger than just music."
Lexi Jayde Turns Bittersweet Memories Into Brutal Honesty on 'a teenage diary'
July 26, 2021
Jayde's music is perfect for both a beach day with your friends or throwing a tantrum in your car.
Duckwrth Feels and Sounds 'SuperGood' on his Major Label Debut Album
August 25, 2020
<i>SuperGood</i> revels in the joys and nuances of life, rejecting the gravitas of current events without straying into frivolity.
![Let Amber Olivier's Silk-lined Voice Keep You Warm This Winter [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/amber-olivier-ones-to-watch-2.jpg)
Let Amber Olivier's Silk-lined Voice Keep You Warm This Winter [NEW ARTIST DISCOVERY]
January 2, 2019
Olivier's vulnerability is intoxicating, capturing love's bliss, absence and understanding.