From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
Boy In Space Revisits His Lowest Point in "Asshole," Announces New EP 'Backyard'
June 13, 2022
Ahead of his forthcoming EP, the rising pop artist takes an introspective look inward.
DAGR, Rebecca Black, and LVL1 Join Forces For the Club-Made "Cafe Racer"
June 29, 2022
"Cafe Racer" is a devotion to body, self-empowerment, queer excellence, and absolute debauchery.
Jex Nwalor Continues to Prove He's Up Next With "Don't Say"
November 15, 2021
Before you know it, you find yourself lost in Jex's velvety sonic embrace.
Who Is bbno$?
May 25, 2022
Meet the viral hitmaker who is most definitely not a virgin.
J.M3 Is Offering Hot Sauce to Get You Through a Dull Day
September 12, 2022
“Hot Sauce” is a spicy and blunt, self-empowerment pop-rap anthem.
grandson Battles His Inner Demons Amidst a World at War in 'Death Of An Optimist'
December 4, 2020
2020 serves as the perfect backdrop for grandson's long-awaited, political-fueled debut album.
![almost monday Crafts the Perfect Summer Song With "hailey beebs" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/almost-monday-hailey-beebs_1618596452.jpeg)
almost monday Crafts the Perfect Summer Song With "hailey beebs" [Q&A]
April 16, 2021
Never overly complicated and effortlessly cool, there's something inherently liberating about almost monday's music.
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
flor Pulls off an Exhilarating Balancing Act in 'ley lines' Album
September 6, 2019
Be sure to catch flor performing their new album and plenty of fan favorites on their Ones To Watch - presented tour this fall!
Winona Oak's "Let Me Know" Is an Effervescent Ode to Young Love
October 14, 2019
Winona Oak's sensationalized themes of love and heartbreak are evocative of Lana Del Rey's trailblazing sound of the late-2000's.