From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Little Simz's "I Love You, I Hate You" Sees the UK Rapper at the Top of Her Game
July 14, 2021
"I Love You, I Hate You" synthesizes the best parts of both classic and contemporary hip-hop.
Conan Gray's 'Superache' Is For The Hopeless and Hopeful Romantics
June 27, 2022
In his sophomore album, Gray mourns the loss of an idea of a person, the intangible 'what-ifs' and 'what could have beens.'
![Ananya Birla Shares 5 Artists Helping Her Change Indian Music Stereotypes [TABLES TURNED]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ananya-birla-ones-to-watch 2.jpeg)
Ananya Birla Shares 5 Artists Helping Her Change Indian Music Stereotypes [TABLES TURNED]
March 5, 2019
Birla is the first Indian born-and-raised artist to go platinum with an English track in India.
Here's an Area 51 Raid Playlist Cause We Wanna See Them Aliens Too
July 15, 2019
Because every great heist needs a great soundtrack.
![The Wombats' Matthew Murphy on Picasso, "Black Mirror," and Solo Project, Love Fame Tragedy [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-fame-tragedy-ones-to-watch_1570746441.jpeg)
The Wombats' Matthew Murphy on Picasso, "Black Mirror," and Solo Project, Love Fame Tragedy [Q&A]
October 10, 2019
"I just feel like happiness and sadness are really conducive to creativity, but happiness even more..."
Lana Del Rey Brings Out Matt Maeson to Perform "Hallucinogenics"
November 18, 2019
The collaboration we never knew we so desperately needed.
The Aces Write a Breakup Letter to "Lost Angeles"
April 6, 2020
"Lost Angeles" is equal parts love note and breakup letter.
![Rising Stars Belmont Detail Genre-Bending LP 'Aftermath' + Countrycore Single "Country Girl" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/belmont-interview-aftermath-country-girl_1648494563.jpeg)
Rising Stars Belmont Detail Genre-Bending LP 'Aftermath' + Countrycore Single "Country Girl" [Q&A]
March 28, 2022
Belmont are proving they are much more than meets the eye.
5 of The Best Sets We Saw at Primavera Sound Los Angeles and Where to See Them Next
September 26, 2022
If you were unable to make it, worry not, there's always next year.