From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
Sueco the Child Shows Us His Search History and "Interesting White Guys" | Show & Tell
September 26, 2019
The viral phoenomom, who dethroned Lil Nas X's "Old Town Road" on TikTok, swings by the Ones To Watch classroom for a show and tell presentation.
![Kassi Ashton Takes Us Backstage on Her First of Many Tours [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kassi-ashton-ones-to-watch_1572542569.jpeg)
Kassi Ashton Takes Us Backstage on Her First of Many Tours [Tour Diary]
October 31, 2019
The compelling Nashville artist takes us behind-the-scenes on her tour with Maren Morris.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
Omar Apollo's "Go Away" Is a Bittersweet, Aux-Ready Summer Anthem
July 14, 2021
"Go Away" sees Apollo exercising a careful creative approach that somehow levels forward-thinking with nostalgic sentimentality.
Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
![Daydream and Dance to Dreamer Boy's Debut Album, 'Love, Nostalgia' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Dreamer-Boy-Ones-To-Watch-2.jpg)
Daydream and Dance to Dreamer Boy's Debut Album, 'Love, Nostalgia' [Q&A]
February 28, 2019
"It's the summer, it's nostalgic, it's romantic, it's warm and colorful."
![Tangina Stone Captures the Feeling of Being "Anxious" in Repurposed Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Tangina-Stone-Ones-to-Watch-2_1561412697.png)
Tangina Stone Captures the Feeling of Being "Anxious" in Repurposed Video [PREMIERE]
June 24, 2019
Two years later, the song that revolves around mental health discussions has been brought back to life in a new form.
Isaac Dunbar Wants You to Love Yourself, With or Without Makeup
February 20, 2020
"I made a deal with myself: I would wait until I loved myself fully to release the song."
We Asked 88 People Why They Love 88Rising | Head In The Clouds Festival
August 22, 2019
Deemed the "Asian Coachella," hybrid management, record label, video production, and marketing company 88rising is bringing Asian voices into the mainstream.
R&B Stunner Mereba Predicts a "Sandstorm" of Passionate Love in Today's Forecast
February 25, 2019
Just a tiny glimpse of what to expect from Mereba's enticing new album, 'The Jungle Is the Only Way Out,' on Feb. 27.