From the Site
Jordan Rakei Transports Us to a Dystopian Future in "Mind's Eye"
February 26, 2019
Rakei lends his impressive vocal and production talents to a tale of inescapable technological chaos.
If You Love Erykah Badu, These Are 8 Ones to Know
February 26, 2019
Happy Birthday to the undisputed queen of neo-soul!
![Louis Futon Takes Us Through the Kaleidoscopic 'Way Back When,' One Feature at a Time [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Louis-futon-ones-to-watch-4.jpeg)
Louis Futon Takes Us Through the Kaleidoscopic 'Way Back When,' One Feature at a Time [Q&A]
February 26, 2019
"I wanted to use each collaborator's voice and skill set as a different color, in order to create vastly different pictures which make up the project."
![Leven Kali Discusses "Sumwrong," Family, & How He Met The A&R Who Signed Him [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leven-kali-ones-to-watch-2.jpg)
Leven Kali Discusses "Sumwrong," Family, & How He Met The A&R Who Signed Him [Q&A]
February 26, 2019
Blending soul and funk with psychedelia, the young talent has caught the industry's attention.
Discover the Fascinating, Diverse Performance Range of BAYNK
February 26, 2019
BAYNK proved himself as an inventive and engaging act ready to continue pushing the confines of his own artistry.
![With Only Three Official Releases, Bennett Has Us Seeing Stars [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bennett-ones-to-watch-2.jpg)
With Only Three Official Releases, Bennett Has Us Seeing Stars [NEW ARTIST DISCOVERY]
February 25, 2019
Transparency has always been at the forefront of Bennett's music, making it only right that she shares with listeners the pitfalls she is encountering as her notoriety grows.
R&B Stunner Mereba Predicts a "Sandstorm" of Passionate Love in Today's Forecast
February 25, 2019
Just a tiny glimpse of what to expect from Mereba's enticing new album, 'The Jungle Is the Only Way Out,' on Feb. 27.
Forget "What You Heard;" The Otherworldly R&B Trio Sonder Is Back
February 25, 2019
2019 has seen the return of Sonder's otherworldly take on R&B, and we are here for every moment of it.
Alexander Mack Champions Self-Belief on His Album Debut, ''91 Two Forty'
February 25, 2019
Mack creates a smooth concoction of jazzy hip-hop, taking brief moments to relish in his own singing ability.
Clairo's "Bubble Gum" and "Sis" Showcase the Early Promise of an Anti-Pop Star
February 25, 2019
Taken together, "Bubble Gum" and "Sis" are akin to a timeline of an artist finding their voice, a voice that would come to charm the world over.
Holly Humberstone Releases "Please Don't Leave Just Yet," Announces 'The Walls Are Way Too Thin' EP
August 4, 2021
The new single is co-written and co-produced by The 1975's Matty Healy.
![Kuri Emotionally Bares All in Stunning New Visual For "Human Nature" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kuri-ones-to-watch-2.jpeg)
Kuri Emotionally Bares All in Stunning New Visual For "Human Nature" [PREMIERE]
January 23, 2019
"As a solo artist, I enjoy the freedom to express exactly what I want by drawing on what I see."
Take the Road Less Traveled with Mark Diamond's Synthy "Road"
February 8, 2019
The 25-year-old has been stockpiling radio-ready tracks for our impatient ears, and "Road" is the newest taste of this secret collection.
Ashe on John Mayer, Cookie Butter, and Her Trip to the Gynecologist | Quick 6
March 6, 2019
This is a thing or six you would not believe about rising pop artist Ashe.
Free Nationals, Isaac Dunbar, Julien Baker & More: #NowWatching Playlist
June 14, 2019
We kick off our #NowWatching Playlist with a power collaboration between Free Nationals, Kali Uchis, and you read it right: Mac Miller.
![Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_90ff965510be1169df0a84f9de42a248_ba90a926_540_1568935757_1569011890.jpg)
Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]
September 19, 2019
"We wanted to really capture the emotion of the lyrics and melody both audibly and visually."
![Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Amilli two_1568244126.jpg)
Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]
September 11, 2019
A sort of crime drama scored by a smooth love song is surely a thrilling twist.
flor Plays Never Have I Ever With White Claw
September 16, 2019
Catch flor on their Ones To Watch - presented tour NOW!
![Kid Hastings on Heartbreak, TikTok, and Creative Freedom [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/CALL-ME-UP_1611611103.jpeg)
Kid Hastings on Heartbreak, TikTok, and Creative Freedom [Q&A]
January 25, 2021
We caught up with Kid Hastings to talk about quarantine, exploring identity, and his forthcoming EP.
Cameron Hardy's " I Thought You Were Lonely" Is Only the Beginning
June 1, 2021
"I knew going into this, I didn't want to half-ass anything."