From the Site
070 Shake Flexes Her Limitless Promise in "Morrow" and "Nice To Have"
April 15, 2019
How many artists can put on their resume that they are both Kanye West's protégé and have toured with The 1975?
LÉON - "You And I" | Live From The Rooftop
April 15, 2019
Ahead of LÉON's 'You And I' tour presented by Ones To Watch, we had the pleasure of inviting the Swedish star to perform an acoustic rendition of "You And I."
FKJ and Col3trane Merge Jazz & Dancehall With "Perfect Timing"
April 15, 2019
Dancehall rhythms, jazzy brass, and soothing vocals... What more could we ask for?
Lolo Zouaï Takes Us on a Sensual "Ride" to Female Empowerment
April 15, 2019
Drawing influence from classic R&B, Rai music, and Bay Area hip-hop, Zouaï has developed this magical power to have us completely in our feels.
Coachella 2019: The 10 Best Surprises We Saw at Weekend One
April 15, 2019
These are the moments we still cannot believe happened.
22 Rising Artists on the First Record They Ever Bought
April 13, 2019
These are the records that shaped our favorite artists.
#NowWatching Playlist: 04-12-19
April 12, 2019
New music from Jessie Reyez, Omar Apollo, Oliver Tree, and more.
Hey Violet's "Better By Myself" Is an Empowering Bout of Self-Love
April 12, 2019
"I think we need to fall in love with ourselves before we fall in love with anybody else."
beabadoobee Embraces the Chaos in Her Head in "If You Want To" Video
April 12, 2019
"I feel like there's not a lot of music that explores subjects which are quite scary to talk about... but it's okay to have intimidating feelings."
Oliver Tree Has a Chainsaw and Does Not Give a "Fuck"
April 12, 2019
The living meme, viral sensation, and one-of-a-kind electronic artist is creating the most authentic music out there.
Colby Lafayette Re-lives His Misfit Days on "BUMPIN' 16's"
October 8, 2020
Blending genres like grunge, rock and hip-hop, Colby Lafayette is creating a unique sound of his own.
Tierra Whack's #whackhistorymonth Is in Full Swing With "Gloria"
March 5, 2019
If there were any lingering questions that a GRAMMY nomination somehow did not put to rest, "Gloria" cements Whack as a bona fide hip-hop artist.
![PHANGS' Humble Vocals Are Magnificent in Stripped "No One Loves You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/phangs-ones-to-watch_1567705461.JPG)
PHANGS' Humble Vocals Are Magnificent in Stripped "No One Loves You" [PREMIERE]
September 5, 2019
If you're a fan of COIN, LANY, or joan, you're bound to adore the next rising pop act known as PHANGS.
Are Virtual Concerts the Future of Live Music? Omar Apollo Live From Paisley Park
November 3, 2020
Concerts and concert reviews look a lot different in 2020.
![Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ALLIEFINALS-38_1616773780.jpg)
Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]
March 26, 2021
Newcomer Haiva Ru has directed a beautiful homage to her halcyon coping tools: her best friends, a shared house she loved, and the backdrop of her town in the video for "Oh, But Lover"
Deb Never's "Disassociate" Is a Haunting Reflection on the Past Year
June 14, 2021
In her latest single, Never muses on substance abuse, growing older, and the fear of fading into nothingness.
BLACKSTARKIDS Deliver a Y2K-Era Earworm With "Juno"
August 5, 2021
"Juno" speaks to a youthful malaise, the aimless feeling of trying your best to hold on to your childhood in the face of growing up.
Juliana Maria Makes a Bold Introduction With the Infectious "loverboy"
October 13, 2021
"Loverboy" embodies a playful flirtation.
Deb Never Gives a Voice to the Outsider on "Crutches"
February 24, 2022
"Crutches" is a reminder that even enigmatic forces like Never are still human.
Rewind: Our 5 Favorite Music Videos of Last Week
April 5, 2022
With the heyday era of MTV long behind us, we take a look back at some of our favorite music videos of the past week.