From the Site
![Betcha Pairs Their Alternative Rock Banger With Vintage Vibes in "Lucy Lucy" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/betcha-ones-to-watch.jpg)
Betcha Pairs Their Alternative Rock Banger With Vintage Vibes in "Lucy Lucy" Video [PREMIERE]
May 8, 2019
"A primary focus for making this video was to simply have a great time filming and to showcase a side of the band that people haven't seen before."
![Jacob Lee's Captivating Voice Is One of Australia's Best Kept Secrets [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jacob-lee-ones-to-watch-2.jpg)
Jacob Lee's Captivating Voice Is One of Australia's Best Kept Secrets [NEW ARTIST DISCOVERY]
May 8, 2019
+ Catch Jacob Lee on his 'Conscience' tour this summer!
Electronic Pop Duo X Lovers Yearns For Love in "Colder When It Rains" Video
May 7, 2019
"It's not specifically about an ex, 'cause I never dated the girl. But it's about someone I just really deeply cared about and kinda fucked up the relationship with."
![Valentina - "Alive" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Valentina-live-ones-to-watch-2.jpeg)
Valentina - "Alive" [Live + Interview] | All Eyes On
May 7, 2019
Delving into her stunning debut EP and how Diddy telling her she would never make it in the music industry only ignited her fire to prove him wrong, this is Valentina at her most honest and raw.
![Jozzy Takes Us into the Writing Session for "Old Town Road (feat. Billy Ray Cyrus)"
[ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jozzy-ones-to-watch-3.jpg)
Jozzy Takes Us into the Writing Session for "Old Town Road (feat. Billy Ray Cyrus)" [ANATOMY OF A SONG]
May 7, 2019
Get to know the songwriter who merged the hip hop & country spheres by writing Billy Ray Cyrus's verse on Lil Nas X's "Old Town Road Remix."
![Baird Reminds us of the Magic of A/B Singles In "In Dreams/Anais" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baird-ones-to-watch.png)
Baird Reminds us of the Magic of A/B Singles In "In Dreams/Anais" [PREMIERE]
May 7, 2019
The full magnitude is felt when they're listened in succession, beginning with the swooning of "In Dreams..." but ending with the more somber message of "Anais."
Jeremy Zucker & Chelsea Cutler Reflect on Fluctuating Relationships in Melancholic 'brent' EP
May 6, 2019
"These songs kept us warm in the deep snow of December. We hope they can do the same for you."
Ren Plays Twisted "mind games" in the Form of Pop Perfection
May 6, 2019
"Lines like 'little bits of life flood in every time you smile' is my way of painting a picture for a listener and creating this world where I'm really in someone's head."
ROLE MODEL Opts for a Low-key Relationship in Earnest "minimal"
May 6, 2019
ROLE MODEL continues to be our favorite sad boy.
Minimalistic-Pop Duo Drinker Documents Life's Vices & Virtues in Debut, 'Fragments'
May 6, 2019
Inspired by the laidback reverbs of Bon Iver and James Blake, Drinker pens the most reflective of lyrics in their chilling tunes.
![Noah Kahan Paints an Honest Picture of Himself in 'Busyhead' Debut [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-kahan-ones-to-watch_1560891373.jpg)
Noah Kahan Paints an Honest Picture of Himself in 'Busyhead' Debut [Q&A]
June 18, 2019
"I just want to help people feel a little more at home in their heads."
![Maude Latour Is the Artist Helping Us Embrace Love in All Its Forms [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maude-latour-interview_1649867777.png)
Maude Latour Is the Artist Helping Us Embrace Love in All Its Forms [Q&A]
April 8, 2022
Romantic love. Platonic love. Love for New York. Maude Latour is soundtracking every way it means to feel love.
NIKI's "lowkey" Is a Neo-R&B Ode to Authentic Relationships
April 24, 2019
NIKI is 88rising's first female breakout star.
![mazie Is Transforming the World Around Her Into a Surreal Pop Dream [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mazie-the-rainbow-casette-interview_1629915041.jpg)
mazie Is Transforming the World Around Her Into a Surreal Pop Dream [Q&A]
August 25, 2021
"I feel like the entire project is centered in this experience, whether we liked it or not."
Beauty School Dropout Deliver an Electrifying Label Debut With "Assassin"
May 25, 2022
If you don't know the name Beauty School Dropout, you're missing out.
Who Is AG Club?
August 5, 2021
Meet the alternative rap collective with no ceilings.
grandson Is Starting a Revolution This Election Season
March 2, 2020
The perfect soundtrack to your Super Tuesday.
![Su Lee Is Unapologetically "Messy Sexy" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/su-lee-interview-messy-sexy-1664566364.jpg)
Su Lee Is Unapologetically "Messy Sexy" [Q&A]
September 30, 2022
"This single is about embracing the imperfections, the things that are deemed—societally speaking—unattractive."
![Meet d4vd, the Gamer Turned Accidental Breakout Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/d4vd-interview-ones-to-watch-1664903523.jpg)
Meet d4vd, the Gamer Turned Accidental Breakout Star [Q&A]
October 4, 2022
"Every single genre is my artistry, I never had to come out of a box. It’s all me."
Coco & Clair Clair Put Their Breezy Charisma on Display in 'Treat Like Gold'
April 27, 2020
Coco & Clair Clair make brazen pop rap reminiscent of the bedazzled flip phones and low-rise jeans of the early 2000s.