From the Site
Juliana Maria Makes a Bold Introduction With the Infectious "loverboy"
October 13, 2021
"Loverboy" embodies a playful flirtation.
Samaria Releases Mesmerizing 'Looper' Inspired "Out the Way" Visual
October 12, 2021
In her enchanting video, Samaria explores the concept of time and the struggle to move on.
Alix Page Teases Her Debut EP With the Heart-Rending "25"
October 12, 2021
"25" is a song wrapped in intricate storytelling, grief, and growth.
Khi Infinite's Debut Album 'Take What You Need' Is a Limitless Take on Hip-Hop
October 12, 2021
Khi's debut pulls from disparate and far-ranging soundscapes, ranging from alternative rock to beach pop.
![JW Francis Follows the Feeling on 'WANDERKID' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jw-francis-interview_1634057702.jpeg)
JW Francis Follows the Feeling on 'WANDERKID' [Q&A]
October 12, 2021
JW Francis captures the candid stories of the people who come in and out of his life, even if just for a moment.
John Alone Navigates His Way Through London and Fame on "Ego"
October 12, 2021
"Ego" is a testament to casting less harm, to be "better at being who I am."
LOVER Breaks Down His Sophomore EP 'Rookie Era,' Track By Track
October 11, 2021
<i>Rookie Era</i> is an album brimming with life and resilience.
Sam Fender Comes of Age on the Brilliant 'Seventeen Going Under'
October 11, 2021
"It's about growing up. It's a celebration of life after hardship, it's a celebration of surviving."
boylife's 'gelato' Is an Unflinching Portrait of Humanity
October 11, 2021
<i>gelato</i> is a Jackson Pollock splatter of the human experience.
brakence Conjures an Emotional Maelstrom on "argyle"
October 8, 2021
"argyle" sees brakence tackling themes of mental health, existential dread, and the cost of growing fame.
Mothica Announces Heavy Heart Records, Reimagines Standout Single "Heavy Heart"
October 8, 2021
Following a breakout year, Mothica takes another bold step forward.
![TOMI on the Heartbreaking Honesty of 'Sweet, Sweet Honey' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/TOMI-sweet-sweet-honey_1633710793.jpeg)
TOMI on the Heartbreaking Honesty of 'Sweet, Sweet Honey' [Q&A]
October 8, 2021
"Whether it's love, lust, or vices, it all starts from a place of pure sweetness; we want more and more of it until we completely lose ourselves in it."
Johnny Stimson Emerges From His Cocoon on 'Butterflies'
October 8, 2021
Johnny has found a sound that can take him as far as his talent, imagination, and wings will carry him.
glaive and ericdoa Continue to Break the Mold on 'then I'll be happy'
October 7, 2021
On their joint project glaive and ericdoa cement their place not just in the world of hyperpop but music at large.
Who Is Claire Rosinkranz?
October 7, 2021
Meet Claire Rosinkranz, the pop tour de force soundtracking Gen Z.
Julia Wolf Puts the Shy Girls First on Debut EP 'Girls in Purgatory'
October 7, 2021
On her debut EP, Julia lays the foundation for an extremely relatable pop breakthrough.
daysormay Take the Ultimate First Step Forward With Debut Album 'Just Existing'
October 7, 2021
<i>Just</i> Existing draws on deep, painful subjects and releases them through grit, synths, and electro pumps.
Max Bennett Kelly's "Happy Healthy, Well-Adjusted" Video Is a Three A.M. Fever Dream
October 7, 2021
The video takes us back to waking up in the middle of the night to the sound of George Lopez yelling out from the darkness.
![Leah Kate Holds Nothing Back on "F U Anthem" Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leah-kate-f-u-anthem_1633624303.jpeg)
Leah Kate Holds Nothing Back on "F U Anthem" Visual [Premiere]
October 7, 2021
Kate's latest is the ultimate anthem for moving on but not forgetting.
![ROZET Proves an Unpredictable Wildflower With "Cake Face" Video [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rozet-cake-face_1633623300.JPG)
ROZET Proves an Unpredictable Wildflower With "Cake Face" Video [Premiere + Q&A]
October 7, 2021
"I really never know what I'll do or how I'll do it. I feel so peaceful and calm within that hotspring of identity."
Jeshi Presents an Intoxicating Vision For Rap on "Hit By a Train"
October 7, 2021
"I just want to make music that speaks into people's lives."
Alex Porat Walks Us Through Her Iridescent Mini Album 'Miss Sick World,' Track By Track
October 6, 2021
Porat delivers on a project full of emotional and sonic highs.
![Clubhouse Is Making Their Way Through Life, Curveballs and All [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/clubhouse-no-way_1633537004.png)
Clubhouse Is Making Their Way Through Life, Curveballs and All [Q&A]
October 6, 2021
From overcoming cancer to embarking on tour with one of their favorite bands, Clubhouse is taking every moment in stride.
SEB Pens an Ode to Ephemeral Beauty on "god of the sunsets"
October 6, 2021
"For a short moment at the end of every day, the sky is lit up with brilliance while counting down to darkness at the same time."
Meet Los Bitchos, the Party Band Ready to Set Your Heart Ablaze
October 6, 2021
Los Bitchos' music unfurls to reveal a kaleidoscopic amalgamation of far-off locales, disparate moods, and lush sonic textures.
Meet BoyWithUke, the Mysterious DIY Artist Racking Up Streams in the Millions
November 10, 2021
Just who is BoyWithUke?
Meet goodboy noah, an Emerging R&B Sensation
January 28, 2021
We had the chance to *virtually* sit down with emerging R&B singer goodboy noah and learn more about the inspiration behind his music.
Every Song Featured in Euphoria Season 2, Episode 4
January 31, 2022
Happy Euphoria day ✨
Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
![Peach Tree Rascals' "Mariposa" Is as Colorful & Wholesome as the Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/peach-tree-rascals-ones-to-watch_1567123270.jpg)
Peach Tree Rascals' "Mariposa" Is as Colorful & Wholesome as the Band [Q&A]
August 29, 2019
With Mexican, Filipino, and Palestinian roots that run deep, Peach Tree Rascals is one of the most hardworking collectives we've had the honor of introducing.
![Rainbow Kitten Surprise Brings Pride to the Troubadour [PRIDE MONTH SPOTLIGHT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rks-ones-to-watch-2_1560894468.jpg)
Rainbow Kitten Surprise Brings Pride to the Troubadour [PRIDE MONTH SPOTLIGHT]
June 18, 2019
Rainbow Kitten Surprise is championing Pride Month with more than just their name.
Ethel Cain Reckons With Love, Violence, and Religion in Debut Album 'Preacher's Daughter'
May 13, 2022
Cain's debut is emotionally shuddering, producing a crater-deep impact that commands your attention.
Meet Laufey, the Gen Z Artist Making Us Fall in Love With Jazz All Over Again
October 13, 2021
Laufey's sublime take on jazz is the perfect soundtrack to your crisp, chill fall days.
Alexander 23 Reminds Us We're Not Alone With "IDK You Yet"
April 10, 2020
Alexander 23 tackles the complex emotions many of us are dealing with in isolation.
The Top 21 Artists to Watch in 2020
January 22, 2020
Say hi to the Ones To Watch class of 2020.
EMELINE Rediscovers Herself in the Irresistible "cinderella's dead"
April 1, 2022
"It's the killing of old patterns and rejoice in the freedom of what life can be."
Meet Zeph, the Composer of Your Coming-of-Age Soundtrack
February 17, 2022
Zeph is a singer-songwriter, producer, and shitposter that you need in your life.
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
mazie's "dumb dumb" Is a Surreal Pop Song Inspired By the Capitol Insurrection
July 8, 2021
"dumb dumb" is a deceptively idyllic pop diversion that speaks to a much larger, pressing issue.
Meet DOMi & JD BECK, the Kindred Spirits Heralding a New Wave of Jazz
August 10, 2022
The Anderson .Paak co-signed duo is taking the jazz world by storm.
Ashe Reflects on a Messy Divorce in the Magnificent "Moral Of The Story"
February 14, 2019
"You can think you're in love/ When you're really just in pain."
Artists on Their Favorite and Least Favorite Animal Crossing Villagers
April 30, 2020
From BENEE to mxmtoon, we learn that not all Animal Crossing villagers are created equally.
Who is Joey Valence & Brae?
September 15, 2022
Meet the brash, larger-than-life MCs bringing back a classic sound.
16 Black Artists You Should Listen to This Black History Month (And Every Month)
February 9, 2022
Black artists have and always will shape the music landscape across every genre imaginable.
![10 K-Pop Groups You Need to Be Stanning Right Now [ONES TO KNOW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Spotlight-K-Pop-Ones-To-Watch-2_1558568319.jpg)
10 K-Pop Groups You Need to Be Stanning Right Now [ONES TO KNOW]
May 22, 2019
There are no two ways about it; K-pop is on the brink of world domination.
Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"
June 10, 2022
Getting Rick Roll'd has never sounded this good.
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
6 Ones To Know If You're a Fan of Hozier
January 15, 2019
Hozier redefined what it meant to pray with his breakout single "Take Me To Church." With new music on the way, we honor the Irish songwriter with 6 artists following his footsteps.
Who Is TOMORROW X TOGETHER?
August 17, 2022
Meet the K-pop group who made history at this year's Lollapalooza.
Genevieve Stokes Longs For a Change of Seasons in "Habits"
August 15, 2022
“Habits” invites us into a mercurial world of teenage growing pains.