From the Site

Coffee Cups & Keys Remind FLETCHER of Lost Loves in Heart-Wrenching "About You"
May 27, 2019
Eight years after her appearance on the first season of The X Factor, FLETCHER is still dropping one electro-pop banger after another.
Author:
Alissa Arunarsirakul

Latinx Psych-Rockers of Inner Wave Reflect on Their Journey to Fame in Wavy 'wya'
May 27, 2019
+ Catch Inner Wave on tour now!
Author:
Alissa Arunarsirakul

Lucky Daye Illustrates His Artistic Chops With Debut Album, 'Painted'
May 24, 2019
Lucky Daye has not only earned a spot among his contemporaries, but also identified himself as a trailblazer in the world of R&B with his debut LP.
Author:
Brady Moses

Canadian Badass Ruby Waters Leaves Her Troubles Behind with "Last Cigarette"
May 24, 2019
+ Check out Waters' sneak preview of "Last Cigarette" live at our recent "Northside Sessions" showcase.
Author:
Alissa Arunarsirakul

#NowWatching Playlist: 05-24-19
May 24, 2019
Allow us to let you in on the proper topic of all your music-related conversations this weekend...
Author:
Yasmin Damoui

Clairo Steps Into the Next Chapter of Her Life with "Bags"
May 24, 2019
"Bags" marks the lead single from Clairo's long-awaited debut album IMMUNITY, set for release Aug. 2.
Author:
Maxamillion Polo
![Pick Emotional Rose Petals With ARLO in the Captivating "Rivers" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ARLO-ones-to-watch_1558720841.jpg)
Pick Emotional Rose Petals With ARLO in the Captivating "Rivers" Video [PREMIERE]
May 24, 2019
ARLO's atmospheric alt-pop is refreshingly pure, and it's about time you treated yourself to his impressive discography.
Author:
Alissa Arunarsirakul

Wilder Woods Embarks on a Quest for Personal Growth with "Sure Ain't"
May 23, 2019
Meet the solo project of acclaimed musician Bear Rinehart, founding member of Grammy-nominated band NEEDTOBREATHE.
Author:
Brady Moses
![Jake Wesley Rogers Unveils his Feminine Side in Sensational "Little Queen" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jake-wesley-rogers-ones-to-watch-3_1558637053.jpg)
Jake Wesley Rogers Unveils his Feminine Side in Sensational "Little Queen" Video [PREMIERE]
May 23, 2019
Are you searching for an artist with incredible passion and conviction?
Author:
Alissa Arunarsirakul

Cuco Links Up With Jean Carter for a Love/Hate Bop in "Bossa No Sé"
May 23, 2019
The new single, which is set to appear on Cuco's long-awaited debut album via Interscope Records, also arrives ahead of his forthcoming North American tour.
Author:
Maxamillion Polo
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Author:
Alissa Arunarsirakul

347aidan Takes an Unflinching Look at Loss on 'Chasing Harmony'
October 25, 2021
The breakout viral star examines grief, loss, mental health through a uniquely infectious lens.
Author:
Maxamillion Polo
Oliver Malcolm's "Helen" Is Cathartic, Contained Chaos
March 26, 2020
Malcolm is proving himself to be a different breed of artist.
Author:
Maxamillion Polo

little luna's "shift & go" Is a Mesmerizing Debut
October 2, 2020
Here we are at last, gifted with the beautifully mesmerizing debut single "shift & go" from new Alt-pop artist, little luna.
Author:
Paige MacDonald
![liily Is on the Verge of a DIY Rock Revolution [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/liily-ones-to-watch-4_1558477673.jpeg)
liily Is on the Verge of a DIY Rock Revolution [NEW ARTIST DISCOVERY]
May 21, 2019
There is a palpable carnal energy that comes with witnessing liily live.
Author:
Maxamillion Polo

Electronic Pop Duo X Lovers Yearns For Love in "Colder When It Rains" Video
May 7, 2019
"It's not specifically about an ex, 'cause I never dated the girl. But it's about someone I just really deeply cared about and kinda fucked up the relationship with."
Author:
Alyssa Yung

King Princess' "For My Friends" Is a Beautiful Portrait of Platonic Love
March 21, 2022
"For My Friends" signals a new chapter for the breakout artist.
Author:
Kelly Park

Melt Mars Unveils the Hazy, Lovelorn "Tainted Hearts"
July 19, 2022
“Tainted Hearts” gives warmth to the coldness of a love lost.
Author:
Jazmin Kylene
![Phil Good Interpretive Dances in Concrete Shoes in "Do You Ever?" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/phil-good-ones-to-watch_1572452419.jpg)
Phil Good Interpretive Dances in Concrete Shoes in "Do You Ever?" Video [Premiere]
October 30, 2019
Phil Good is certainly not here to mess around.
Author:
Alissa Arunarsirakul

BRELAND Proves Himself a Hitmaker With the Infectious "Horseride"
May 11, 2020
The rapidly rising country rap newcomer is no one-hit pony.
Author:
Maddy Quach