From the Site
LEISURE's Orgasmic Psychedelia Is Certainly "Too Much Of A Good Thing"
June 4, 2019
"It's about chasing the instant gratification that is so often promised and promoted in today's modern society and never quite being satisfied with the outcome."
![Ginger Root's Aggressive Elevator Soul Makes for Great "Weather" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginger-root-ones-to-watch_1559667469.jpg)
Ginger Root's Aggressive Elevator Soul Makes for Great "Weather" [PREMIERE + Q&A]
June 4, 2019
Blending together the charismatic nature of Toro y Moi and the intricate instrumentals of Vulfpeck, Ginger Root is breaking into the music world one irresistible single at a time.
GoldLink's Plethora of Summer Projects Further Unfolds with "Joke Ting"
June 3, 2019
As if he wasn't already busy enough, Goldlink was just announced as an opener for Tyler, The Creator's 'IGOR' tour this fall.
Sofi Tukker Takes Us on a Spiritual Journey Through Tropical Dance with "Playa Grande"
June 3, 2019
"The only thing more fun than making a song with one of our favorite bands of all time is getting to spend a week with them in their hometown...!"
Sasha Sloan Battles with Her Inner "Thoughts" Through Utterly Soothing Melodies
June 3, 2019
Sloan exposes her inner battles with self-confidence and self-deprecation as she allows herself to be exceptionally vulnerable in "Thoughts."
Yung Gravy's 'Sensational' Has No Right Being This Good
June 3, 2019
Despite the neon pink disco ball, cheetah, and Mario Kart - esque rainbow road that graces his debut album cover, Yung Gravy is no joke.
Molly Kate Kestner Is Resilient through Loss & Disappointment with Uplifting "My Way Up"
June 3, 2019
"I think once you stop trying to walk in other people's paths and you find your OWN, that's when the direction becomes clear."
HAPPY PRIDE MONTH! 7 LGBTQ+ Artists On Their Journeys In The Music Industry
June 1, 2019
We asked some of our favorite rising LGBTQ+ artists to share their experiences maneuvering through the complicated music industry, and how they eventually came out on top.
Freya Ridings Finds Redemption After Heartbreak With "Castles"
May 31, 2019
You wouldn't want to sleep on a pop artist whose earliest work has been praised by the likes of Florence Welch and Taylor Swift, would you?
Koffee Sets "Rapture" Ablaze With Remix Feat. Govana
May 31, 2019
Meet the Jamaica native who writes meteoric hip-hop/reggae crossover hits that are as fiery as her home nation's cuisine.
![NAKAYA Emerges From the Ashes on "Fire Becomes Me" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nakaya-fire-becomes-me_1646762129.jpeg)
NAKAYA Emerges From the Ashes on "Fire Becomes Me" [Premiere]
March 8, 2022
"This song is about the resilience of the Black community and how in constant adversity, we take the fire and rise like a Phoenix from the ashes."
![Sally Boy and Kyle Lux Explore the Inherent Irony of a "true american" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sally-boy-true-american-1662571354.jpg)
Sally Boy and Kyle Lux Explore the Inherent Irony of a "true american" [Premiere]
September 7, 2022
"‘true american’ is about having maximum fun while also living in a groundhog’s day of your own ignorance and financial turmoil."
![O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/o-future-ones-to-watch_1571327932.jpg)
O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]
October 17, 2019
"Telephone" takes a transparent look at existing in a manner you truly desire and the feeling of craving something more.
adobee. Enlists haroinfather for "sent you flowers."
January 6, 2020
"sent you flowers" is a succinct, captivating portrait of love dead on arrival.
![Fever Joy's 'Reflections' Is a Debut Rooted in Self-Love [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/fever-joy-ones-to-watch_1573762668.jpeg)
Fever Joy's 'Reflections' Is a Debut Rooted in Self-Love [Premiere]
November 14, 2019
"Music is one of the only things that allows us to see into other people's experiences from a distance and connect with them."
The Ultimate 10-Year Challenge: Are the 2019 GRAMMYs Any Better Than They Were in 2009?
February 7, 2019
The GRAMMYs feels more diverse than ever before.
![Five Shows You Cannot Afford to Miss This Week [Live 5]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/live-five-ones-to-watch-2.png)
Five Shows You Cannot Afford to Miss This Week [Live 5]
April 1, 2019
What am I doing tonight you ask? We have your answer, five times over.
FRENSHIP Previews Their Debut Album With the Captivating "Keep You Close"
April 24, 2019
FRENSHIP returns with yet another breathtaking number.
glaive Cements Himself as Hyperpop's Next Star With "eyesore"
November 15, 2020
The 15-year-old artist is already carving out an impressive discography, having released eight songs in 2020 alone.
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.