From the Site
 
        
    
    Indie Duo HOAX Celebrates the Simplicity of Being with Infectious "Could"
                            June 13, 2019
            
                            Self-described as an empathy pop band, HOAX is the ultimate master of crafting orgasmic soundscapes with delectable drizzles of indie rock.
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
     
        
    
    Alec Benjamin's "Must Have Been The Wind" Is a Glimpse at Human Kindness
                            June 13, 2019
            
                            Phoenix-raised singer/songwriter Alec Benjamin  was  one of 2018's breakout artists, and fans have been eagerly awaiting what he has coming out in 2019.  
            
        
                    
                Author:
    Jess Myers
                
        
                    
        
     
        
    
    Anna of the North Is an Empowered Ice Cream Empress in "Thank Me Later" Video
                            June 12, 2019
            
                            "There are so many songs where women get objectified and controlled by a powerful and rich man and made out to be all sexy and cute. I'm a frontwoman and this is a chance for me to have my own back..."
            
        
                    
                Author:
    Miranda Hyman
                
        
                    
        
    ![Ones To Watch Presents: Baà±o Flaco feat. BENEE, Khushi, & Ric Wilson [ANNOUNCE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Baño-Flaco-Ones-to-Watch-2_1560374082.png) 
        
    
    Ones To Watch Presents: Baà±o Flaco feat. BENEE, Khushi, & Ric Wilson [ANNOUNCE]
                            June 12, 2019
            
                            We are gearing up for this month's Baà±o Flaco  event and YOU'RE INVITED! 
            
        
                    
                Author:
    Jess Myers
                
        
                    
        
     
        
    
    The 15 Best Albums of 2019 (So Far)
                            June 12, 2019
            
                            Don't sleep on Aries, Stella Donnelly, and more.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    Brianna Mazzola, Betcha, Sophie Simmons, & Ayoni | Baà±o Flaco Recap
                            June 12, 2019
            
                            It's official; Baà±o Flaco is BACK and bigger than ever. 
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    GoldLink Digs Deep in Experimental Album with Power Collaborators, 'Diaspora'
                            June 12, 2019
            
                            + Catch Goldlink on tour with Tyler, The Creator this fall.
            
        
                    
                Author:
    Jess Myers
                
        
                    
        
    ![La Hara Instills Self-Love in Empowering Visual, "Unlawful" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/_Unlawful_ Press Photo 1 by Louise Browne_1560365682.jpg) 
        
    
    La Hara Instills Self-Love in Empowering Visual, "Unlawful" [PREMIERE]
                            June 12, 2019
            
                            La Hara not only exemplifies the duality of the heart, but her own limits found in the midst of loving and fighting dirty on the visual "Unlawful."
            
        
                    
                Author:
    Janette Ayub
                
        
                    
        
    ![Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swavay-ones-to-watch-2_1560364255.jpeg) 
        
    
    Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]
                            June 12, 2019
            
                            "'Who We Be' is my most liberating song. It's me telling myself to embrace who I AM."
            
        
                    
                Author:
    Chuck Ramos
                
        
                    
        
    ![Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/silver-sphere-ones-to-watch-2_1560355214.jpeg) 
        
    
    Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]
                            June 12, 2019
            
                            Silver Sphere is a being of pop magic.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    Sarah Cicero Debuts Melancholic "Indifferent" Ahead Of Upcoming EP
                            January 15, 2021
            
                            Brooklyn-based singer-songwriter Sarah Cicero explores what it means to feel small in a relationship on her latest single, "Indifferent."
            
        
                    
                Author:
    Alessandra Rincon
                
        
                    
        
     
        
    
    Shane Garcia's "Corner Store Runs" Gives Vintage Styles New Context
                            January 21, 2021
            
                            Shane Garcia's latest single  "Corner Store Run" is a poetic depiction of her social anxiety and a stunning display of her vocal ability.  
            
        
                    
                Author:
    Tyler Borland
                
        
                    
        
     
        
    
    Buppy. Rejects the Blueprint on the Ominous "TELL ME YOU'RE SORRY"
                            April 28, 2021
            
                            Ominous, dejected, and introspective, "TELL ME YOU'RE SORRY" recounts a toxic relationship in undeniably raw fashion. 
            
        
                    
                Author:
    Tyler Borland
                
        
                    
        
     
        
    
    Petticoat's 'Hedon' Is a Vulnerable Piece of Pop-Futurism
                            May 7, 2021
            
                            <i>Hedon</i> is Petticoat's bold self-introduction to the modern pop sphere.
            
        
                    
                Author:
    Carter Fife
                
        
                    
        
    ![Dana Williams Sharpens Her Blade With New Single  "Knife" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Dana Williams OTW smaller_1594840240.jpeg) 
        
    
    Dana Williams Sharpens Her Blade With New Single "Knife" [Premiere]
                            July 15, 2020
            
                            Dana Williams is ready to unveil yet another fruit of her labor, a new single titled "Knife." 
            
        
                    
                Author:
    Precious Kato
                
        
                    
        
     
        
    
    Awgust Explores Heartbreak in His Debut Single "Never"
                            August 14, 2020
            
                            Awgust explores the painful conversations during a breakup on "Never" 
            
        
                    
                Author:
    Rachael Jansky
                
        
                    
        
     
        
    
    Hong Kong Boyfriend's "Tiramisu" Is Incredibly Rejuvenating
                            September 25, 2020
            
                            Following the success of his debut single "Cold Waters," Hong Kong Boyfriend is back with his enchanting new single "Tiramisu."
            
        
                    
                Author:
    Joey Legittino
                
        
                    
        
    ![Olivia Lunny's "Bedsheets" Video Proves There's a Light at the End of the Tunnel [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Olivia Lunny Bedsheets otw_1603735910.jpg) 
        
    
    Olivia Lunny's "Bedsheets" Video Proves There's a Light at the End of the Tunnel [Premiere]
                            October 26, 2020
            
                            We're excited to premiere the official music video for "Bedsheets."
            
        
                    
                Author:
    Joey Legittino
                
        
                    
        
    ![Eden Rain's "Text Me When You're Home Safe" Is a Striking Ode to Female Friendships [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/eden-rain-text-me-when-you-are-home-safe_1647017289.jpeg) 
        
    
    Eden Rain's "Text Me When You're Home Safe" Is a Striking Ode to Female Friendships [Q&A]
                            March 11, 2022
            
                            "It's about the intensity and protectiveness of female friendships and figuring out where or what home actually is to a person."
            
        
                    
                Author:
    DJ Connor
                
        
                    
        
     
        
    
    Rewind: Our 5 Favorite Music Videos of the Last Week
                            July 7, 2022
            
                            From Shoffy to Andrekza, these are 5 videos you definitely don't want to miss.
            
        
                    
                Author:
    DJ Connor