From the Site
Indie Duo HOAX Celebrates the Simplicity of Being with Infectious "Could"
June 13, 2019
Self-described as an empathy pop band, HOAX is the ultimate master of crafting orgasmic soundscapes with delectable drizzles of indie rock.
Alec Benjamin's "Must Have Been The Wind" Is a Glimpse at Human Kindness
June 13, 2019
Phoenix-raised singer/songwriter Alec Benjamin was one of 2018's breakout artists, and fans have been eagerly awaiting what he has coming out in 2019.
Anna of the North Is an Empowered Ice Cream Empress in "Thank Me Later" Video
June 12, 2019
"There are so many songs where women get objectified and controlled by a powerful and rich man and made out to be all sexy and cute. I'm a frontwoman and this is a chance for me to have my own back..."
![Ones To Watch Presents: Baà±o Flaco feat. BENEE, Khushi, & Ric Wilson [ANNOUNCE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Baño-Flaco-Ones-to-Watch-2_1560374082.png)
Ones To Watch Presents: Baà±o Flaco feat. BENEE, Khushi, & Ric Wilson [ANNOUNCE]
June 12, 2019
We are gearing up for this month's Baà±o Flaco event and YOU'RE INVITED!
The 15 Best Albums of 2019 (So Far)
June 12, 2019
Don't sleep on Aries, Stella Donnelly, and more.
Brianna Mazzola, Betcha, Sophie Simmons, & Ayoni | Baà±o Flaco Recap
June 12, 2019
It's official; Baà±o Flaco is BACK and bigger than ever.
GoldLink Digs Deep in Experimental Album with Power Collaborators, 'Diaspora'
June 12, 2019
+ Catch Goldlink on tour with Tyler, The Creator this fall.
![La Hara Instills Self-Love in Empowering Visual, "Unlawful" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/_Unlawful_ Press Photo 1 by Louise Browne_1560365682.jpg)
La Hara Instills Self-Love in Empowering Visual, "Unlawful" [PREMIERE]
June 12, 2019
La Hara not only exemplifies the duality of the heart, but her own limits found in the midst of loving and fighting dirty on the visual "Unlawful."
![Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swavay-ones-to-watch-2_1560364255.jpeg)
Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]
June 12, 2019
"'Who We Be' is my most liberating song. It's me telling myself to embrace who I AM."
![Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/silver-sphere-ones-to-watch-2_1560355214.jpeg)
Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]
June 12, 2019
Silver Sphere is a being of pop magic.
![Sara Diamond Inspires Ambition with R&B Bop "Ride" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sara-diamond-ones-to-watch.jpg)
Sara Diamond Inspires Ambition with R&B Bop "Ride" [PREMIERE]
March 14, 2019
Diamond has an inspiring mastery over her voice, with runs and vocal agility reminiscent of an early Alessia Cara.
Conan Gray's "Checkmate" Hits Like an Adrenaline Shot to a Broken Heart
June 26, 2019
"'Checkmate' is a song that spewed out of me while alone in my bedroom. It took me about four minutes, and I just ugly cried out a whole song..."
FINNEAS Presents a Time Capsule of the Craziest Year of His Life in 'Blood Harmony'
October 7, 2019
'Blood Harmony' is a beautiful testament to the breadth of the human experience.
Cailin Russo Is Letting a Toxic Relationship "Fade" Away
November 18, 2019
Russo's latest single feels like a tight hug from a close friend after a long day.
![Harrison Storm Desperately Ponders "How to Help" a Troubled Friend [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/harrison-storm-ones-to-watch-2_1563998622.jpg)
Harrison Storm Desperately Ponders "How to Help" a Troubled Friend [PREMIERE + Q&A]
July 24, 2019
Storm is developing a unique breed of alternative-folk from his native Australia.
![Brandt Orange Returns With "Good Energy" from Debut Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brandt orange_1569970949.jpeg)
Brandt Orange Returns With "Good Energy" from Debut Album [Q&A]
October 1, 2019
With its casual electric guitar and a less-is-more production style, Brandt Orange reveals a new sense of maturity and deliberateness with his craft.
Francesco Yates Is the Epitome of Artistic Growth
October 14, 2019
Meet the Pharrell-cosigned artist.
Meet the Spotify Fresh Finds Inaugural Class: Julia Wolf, Wallice, Unusual Demont, and EKKSTACY
June 23, 2021
Four incredible rising artists + four new singles = heaven.
Who Is Kenny Mason? | Kenny Mason on Frank Ocean and Copping a PS5
August 12, 2021
Meet the Atlanta rapper with an intoxicating, genre-bending vision for rap.
Empathetic & Spiritual, UMI Takes Us On a Journey of 'Introspection'
June 26, 2020
A worthy testimony to her growth as a songwriter, the EP is a conceptual and spiritual experience, with Easter eggs riddled throughout the collection, tying the 6-track EP in symbiotic bliss.