From the Site
Indie Duo HOAX Celebrates the Simplicity of Being with Infectious "Could"
June 13, 2019
Self-described as an empathy pop band, HOAX is the ultimate master of crafting orgasmic soundscapes with delectable drizzles of indie rock.
Alec Benjamin's "Must Have Been The Wind" Is a Glimpse at Human Kindness
June 13, 2019
Phoenix-raised singer/songwriter Alec Benjamin was one of 2018's breakout artists, and fans have been eagerly awaiting what he has coming out in 2019.
Anna of the North Is an Empowered Ice Cream Empress in "Thank Me Later" Video
June 12, 2019
"There are so many songs where women get objectified and controlled by a powerful and rich man and made out to be all sexy and cute. I'm a frontwoman and this is a chance for me to have my own back..."
![Ones To Watch Presents: Baà±o Flaco feat. BENEE, Khushi, & Ric Wilson [ANNOUNCE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Baño-Flaco-Ones-to-Watch-2_1560374082.png)
Ones To Watch Presents: Baà±o Flaco feat. BENEE, Khushi, & Ric Wilson [ANNOUNCE]
June 12, 2019
We are gearing up for this month's Baà±o Flaco event and YOU'RE INVITED!
The 15 Best Albums of 2019 (So Far)
June 12, 2019
Don't sleep on Aries, Stella Donnelly, and more.
Brianna Mazzola, Betcha, Sophie Simmons, & Ayoni | Baà±o Flaco Recap
June 12, 2019
It's official; Baà±o Flaco is BACK and bigger than ever.
GoldLink Digs Deep in Experimental Album with Power Collaborators, 'Diaspora'
June 12, 2019
+ Catch Goldlink on tour with Tyler, The Creator this fall.
![La Hara Instills Self-Love in Empowering Visual, "Unlawful" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/_Unlawful_ Press Photo 1 by Louise Browne_1560365682.jpg)
La Hara Instills Self-Love in Empowering Visual, "Unlawful" [PREMIERE]
June 12, 2019
La Hara not only exemplifies the duality of the heart, but her own limits found in the midst of loving and fighting dirty on the visual "Unlawful."
![Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swavay-ones-to-watch-2_1560364255.jpeg)
Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]
June 12, 2019
"'Who We Be' is my most liberating song. It's me telling myself to embrace who I AM."
![Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/silver-sphere-ones-to-watch-2_1560355214.jpeg)
Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]
June 12, 2019
Silver Sphere is a being of pop magic.
![The Future Is Bright: KERA's Queer Journey and an Optimistic New Song [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kera-ones-to-watch-3.jpeg)
The Future Is Bright: KERA's Queer Journey and an Optimistic New Song [Q&A]
March 21, 2019
Now it's time for the world to listen.
Shayhan's "Godspeed" Is a Celebration of Love's Existentialism and Euphoria
June 14, 2021
Shayhan has a voice that sounds like D'Angelo and Earthgang had a baby.
Sam Fender Artistically Unpacks One-Night Stands with "Will We Talk?" Ahead of Debut Album
July 3, 2019
Dashing good looks, powerful vocals, and guitar expertise aren't the only things Fender has going for him.
![Sigrid's Excellence Hit Us Harder Than a 'Sucker Punch' [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sigrid-ones-to-watch-1_1568921047.png)
Sigrid's Excellence Hit Us Harder Than a 'Sucker Punch' [Q+A]
September 19, 2019
Right before our favorite Norwegian pop princess headlined a sold out Fonda Theatre, we sat down to discuss the important things in life: memes, the Sims, and cats.
Winona Oak's "Let Me Know" Is an Effervescent Ode to Young Love
October 14, 2019
Winona Oak's sensationalized themes of love and heartbreak are evocative of Lana Del Rey's trailblazing sound of the late-2000's.
Arlo Parks Explores the Human Condition in 'Sophie'
December 2, 2019
Parks' latest collection is nothing short of awe-inspiring.
Tate McRae Continues Her Pop Takeover With "stupid"
December 6, 2019
2020 belongs to McRae.
Whethan and grandson's "All In My Head" Is Perfectly Contained Chaos
February 10, 2020
The unexpected pairing delivers an adrenaline-pumping track that moves at a mile a minute.
Alexander 23's "Brainstorm" Is a Beam of Light in a Dark Space
October 15, 2020
Alexander 23 never disappoints.
![Kota the Friend - "Alkaline" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AEO_Kota01_1565131244.jpg)
Kota the Friend - "Alkaline" [Live + Interview] | All Eyes On
August 6, 2019
Jumping into a rendition of FOTO's standout single "Alkaline," Kota the Friend showed us firsthand that the hype surrounding the Brooklyn artist and poet is very much real.