From the Site
Indie Duo HOAX Celebrates the Simplicity of Being with Infectious "Could"
June 13, 2019
Self-described as an empathy pop band, HOAX is the ultimate master of crafting orgasmic soundscapes with delectable drizzles of indie rock.
Alec Benjamin's "Must Have Been The Wind" Is a Glimpse at Human Kindness
June 13, 2019
Phoenix-raised singer/songwriter Alec Benjamin was one of 2018's breakout artists, and fans have been eagerly awaiting what he has coming out in 2019.
Anna of the North Is an Empowered Ice Cream Empress in "Thank Me Later" Video
June 12, 2019
"There are so many songs where women get objectified and controlled by a powerful and rich man and made out to be all sexy and cute. I'm a frontwoman and this is a chance for me to have my own back..."
![Ones To Watch Presents: Baà±o Flaco feat. BENEE, Khushi, & Ric Wilson [ANNOUNCE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Baño-Flaco-Ones-to-Watch-2_1560374082.png)
Ones To Watch Presents: Baà±o Flaco feat. BENEE, Khushi, & Ric Wilson [ANNOUNCE]
June 12, 2019
We are gearing up for this month's Baà±o Flaco event and YOU'RE INVITED!
The 15 Best Albums of 2019 (So Far)
June 12, 2019
Don't sleep on Aries, Stella Donnelly, and more.
Brianna Mazzola, Betcha, Sophie Simmons, & Ayoni | Baà±o Flaco Recap
June 12, 2019
It's official; Baà±o Flaco is BACK and bigger than ever.
GoldLink Digs Deep in Experimental Album with Power Collaborators, 'Diaspora'
June 12, 2019
+ Catch Goldlink on tour with Tyler, The Creator this fall.
![La Hara Instills Self-Love in Empowering Visual, "Unlawful" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/_Unlawful_ Press Photo 1 by Louise Browne_1560365682.jpg)
La Hara Instills Self-Love in Empowering Visual, "Unlawful" [PREMIERE]
June 12, 2019
La Hara not only exemplifies the duality of the heart, but her own limits found in the midst of loving and fighting dirty on the visual "Unlawful."
![Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swavay-ones-to-watch-2_1560364255.jpeg)
Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]
June 12, 2019
"'Who We Be' is my most liberating song. It's me telling myself to embrace who I AM."
![Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/silver-sphere-ones-to-watch-2_1560355214.jpeg)
Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]
June 12, 2019
Silver Sphere is a being of pop magic.
RUEL Puts a Magnifying Glass to Stan Culture in "Face to Face"
August 12, 2019
Beneath the track's lush, R&B-hued instrumentation, the singer messages his current pop star obsession on social media while running around Paris before her show.
How Mahalia Jackson Blessed the Masses
February 24, 2021
In honor of Black History Month, we highlight four musical acts that changed the face of the music industry.
![Rence Offers Hope to Struggling Musicians in "Ways To Go" Video
[PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rence-ones-to-watch.jpeg)
Rence Offers Hope to Struggling Musicians in "Ways To Go" Video [PREMIERE + Q&A]
March 28, 2019
"To the artists who have to grind to keep their dreams alive: keep grinding and keep dreaming. "
White Reaper Is the World's Best American Band | Quick 6
October 24, 2019
White Reaper is fun as hell.
Smino, Noname, and Saba Unite as Ghetto Sage in "Hà¤agen-Dazs"
October 18, 2019
Chicago's finest indeed.
Mk.Gee Has Us Looking to the Stars With "Untitled"
December 9, 2019
"Untitled" sounds like Mk.Gee locked himself in a bathroom at Gesaffelstein's party and played Tame Impala's 'Currents' on loop.
Derek Simpson's "Hide + Seek" Inescapably Captivates You
June 10, 2020
For the entirety of the six-minute song, you are put in a trance. A delectable guitar establishes the feel-good, alternative R&B vibe and drives the alluring beat throughout.
![Teenage Pop Star Brianna Mazzola Narrates Her Love Story in Self-Titled Debut [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brianna-mazzola-ones-to-watch-1.jpeg)
Teenage Pop Star Brianna Mazzola Narrates Her Love Story in Self-Titled Debut [NEW ARTIST DISCOVERY]
March 15, 2019
Brianna Mazzola has been hustling her way through the entertainment industry since she was a child.
Lizzo's 'CUZ I LOVE YOU' Debut Is Your New Self-Love Handbook
April 22, 2019
+ Catch Lizzo on tour through fall!
Nina Nesbitt and Gabrielle Aplin Rediscover Themselves in "Miss You 2"
January 6, 2020
"Miss U 2" is a self-addressed letter written in the hopes of rediscovering long lost dreams, desires, and goals