From the Site
Ayokay's "Things Fall Apart" Sets You in a Magical Indie-Pop Landscape
June 28, 2019
The LA-based singer, songwriter, and producer's latest is light and whimsical in nature, yet totally danceable.
Clairo's "Closer to You" Is an Anesthetic for Growing Pains
June 28, 2019
While Clairo's earlier work evokes the starry-eyed daydreams of a teen with a long road ahead, "Closer to You" feels like we've opened a door into the more shadowy recesses of the singer's mind.
![BENEE Went From Making Pizzas to Becoming Pop's Next Big Thing [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benee-ones-to-watch-3_1561752478.jpg)
BENEE Went From Making Pizzas to Becoming Pop's Next Big Thing [Q&A]
June 28, 2019
The initial excitement surrounding BENEE is not unlike that of the first time we heard tale of a young Billie Eilish.
Chase Atlantic's 'PHASES' Is an Astronomical Journey Worth Taking
June 28, 2019
"Chase Atlantic is now dwelling within a realm of its own; it's both scarily isolating and blissfully euphoric at the same time. Welcome to a whole new era."
Shordie Shordie on "Bitchuary" and Getting 03 Greedo's Stamp of Approval | Quick 6
June 27, 2019
This is a thing or six you did not know about the viral artist.
mxmtoon Writes Her Heartbreak on the Wall in "high & dry"
June 27, 2019
mxmtoon is not one to keep her feelings locked up.
![George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/george-taylor-ones-to-watch-2_1561662511.jpeg)
George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]
June 27, 2019
British singer-songwriter George Taylor has shown from the jump that he can build worlds inside your headphones.
![Elliot Lee Is Done Feeling like "Dirt" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Photo Mar 01, 5 50 31 PM_1561662161.jpg)
Elliot Lee Is Done Feeling like "Dirt" [PREMIERE]
June 27, 2019
With an eccentric fashion style and distinctive sound, Lee is fearless, bold and authentically herself.
Loote Brings the Party to LA in 14 BTS Photos
June 27, 2019
Loote is on a journey to explore new relationships and develop their signature sound.
NJOZMA Is Infatuating and Ethereal in the Soulful "No One Is Spared"
June 27, 2019
Be prepared for NJOMZA's hypnotic new single to wash over you, envelop you completely, and leave you in a melted puddle of what you once were.
HYRA's "Rendezvous" Displays Her Vibrant Vocals and Engaging Storytelling
June 3, 2021
"Rendezvous" is a colorful electronic pop track brimming with life.
Christian Blue Flexes a Versatile and Unpredictable Flow on "Pink Soda"
August 16, 2021
"Pink Soda" exists as a nebulous fusion of unorthodox hip-hop, skittering production, and alternative flourishes.
![Brandy Haze Puts Herself First on 'That's Unfortunate' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brandy-haze-thats-unfortunate-interview_1630431949.png)
Brandy Haze Puts Herself First on 'That's Unfortunate' [Q&A]
August 31, 2021
Haze is here to prove that no matter how bad things get, there is always hope to be found in the arms of R&B.
![Allison Ponthier, the Most Authentic NYC Cowboy Is Hitting the Road [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/allison-ponthier-live-interview_1630518755.jpg)
Allison Ponthier, the Most Authentic NYC Cowboy Is Hitting the Road [Q&A]
September 1, 2021
"It's important to know yourself and accept yourself despite your thorns and learning to overcome them."
![OSTON Holds Up a Literal Mirror to Her Everyday Life in "Sour" Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oston-sour-video_1631725278.jpeg)
OSTON Holds Up a Literal Mirror to Her Everyday Life in "Sour" Visual [Premiere]
September 15, 2021
The new visual for "Sour" sees Oston opening up about deep-rooted insecurities.
Kembe X's "Scared" Is an Honest and Aggressive Lyrical Display
November 2, 2020
The Chicago born rapper Kembe X is a master at conveying internal struggle over dark and ominous instrumentals.
'TEMPORARY HIGHS IN THE VIOLET SKIES' Is a Defining Snoh Aalegra Record
July 12, 2021
Whether she's reveling in euphoric bliss or wrestling with love-fueled insecurity, Aalegra never fails to deliver.
Viral Sensation Lil Mariko Returns With the Four Loko-Fueled "Boring"
July 16, 2021
Lil Mariko's "Boring" was written to launch Four Loko Records, which may just be the wildest sentence I've written this year.
Kevin Abstract Enlists Ryan Beatty For the Anthemic, Bittersweet "Sierra Nights"
August 19, 2021
If anybody knows how to feed their fans, it's Kevin Abstract.
Harley Alaska Introduces Himself With the Heartbreaking "Lose You Too"
September 27, 2021
The Sydney-based artist's debut single speaks to the bittersweet feeling of losing yourself in someone else.